Celebrity Couples Command 40% of Ads in H1 2024: Ranbir & Alia Top the Charts According to the latest TAM AdEx Half-Yearly Celebrity Endorsement Report (January–June 2024), celebrity endorsements accounted for 32% of all television ad telecasts. Film stars led the charge, contributing to over 75% of these ads, followed by athletes at 14% and … Continue reading Celebrity Power Couples Dominate Over 40% of TV Ads: Ranbir Kapoor & Alia Bhatt Lead the Way – TAM AdEx Report