McDowell’s Reinvents Tradition: Diageo India’s New White Spirits Strategy Mumbai: Globally, social dynamics have shifted post-Covid, with a growing desire for active, vibrant living when it comes to socializing, connections, and celebrations. This is no different in India, where the rise of Middle India, alongside Gen Z entering adulthood and millennials seeking more refined experiences, has … Continue reading Diageo India Reimagines McDowell’s: A Bold Step Towards Premiumisation and White Spirits Revolution