Pankaj Tripathi returns as the face of the campaign, leading a series of insightful ad films on conducting secure digital transactions Mumbai: Toraise awareness on the safe use of digital payment services and prevent scams, the National Payments Corporation of India (NPCI) has launched a UPI Safety Awareness Campaign, Main Moorkh Nahi Hoon. Conceptualised by Ogilvy, the … Continue reading NPCI Unveils UPI Safety Awareness Campaign to Champion Safe Digital Payment Practices