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“Retire to the life you’ve always dreamt of”, says HSBC Mutual Fund with its new #RetireToMore campaign

TVS Jupiter 110 Becomes India’s most awarded scooter; launches an All AI campaign to celebrate this milestone.

Initiative appointed as Media Agency on Record for Sensodent

adidas India welcomes Suhana Khan as the new face of the brand

Hyundai Motor India Limited launches ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’ campaign featuring Pankaj Tripathi

Crunchyroll’s new brand campaign starring Rashmika Mandanna and Tiger Shroff takes a playful spin on Anime dubs in Indian languages.
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JioHotstar’s Criminal Justice Season 4 smashes records – strongest opening for an OTT original in 2025*

UP Yoddhas assemble well-rounded squad for Pro Kabaddi League 12

Fire alert! The biggest blockbuster of the Year ‘Pushpa 2’ premieres on Zee Cinema on Saturday, 31st May!

Prasar Bharati invites bids for MPEG-4 slots on DD Free Dish

RunnTV launches witty new campaign: “Kab Tak Karoge Scroll?” to cut through OTT clutter.

KKR partners with JioHotstar for a special screening of Mufasa: The Lion King.
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Media
WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

Why Old Giants Struggle to Scale in Digital Media: From Empire to Algorithm

The Pap Scene launches exclusive media Paparazzi-On-Demand service to boost public figures’ visibility

Indian Sports Economy now 4x bigger than a decade ago: GroupM Sporting Nation’s 12th Edition

Pinky Promise Campaign wins IAA-IMC Sustainability contest.
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MIM Specials

AIGF commends Meta’s updated policy as a win for India’s legitimate gaming sector.

Creative Pulse of India beats loud at Goafest…

WHY SO SERIOUS? The Making of Gautam Gambhir.

Merging Boundaries: From Placement to Partnership
Lifestyle/ Travel/ Inclusivity

Cultural curiosity is the new cool: Abu Dhabi plays host to Indian kids with a range of historical gems for them to discover

Voices from the Soil Take Centre Stage at Climate Asia’s 4th Annual Conference on Earth Day.

Admatazz partners with Hyatt Centric Chandigarh for the branding and launch of PVT LTD, an Exclusive Speakeasy.

Unlocking Leadership Potential Through Mindfulness: Transforming Lives with Manish Behl

Brightsun Travel Hosts Mental Health & Stress Management Workshop to Mark World Mental Health Day

Spectacular Saudi’ Campaign Invites Indian travellers to Discover the Heart of Arabia
International Roundup

Cape May Studios partners with Amagi to launch Global FAST Channels: Panic TV and Pánico TV Español

Big Tech on Trial: US Antitrust Moves Put Google, Meta, Apple & Amazon under the Scanner.

Google’s advertising monopoly faces historic challenge in U.S. antitrust trial
Guest Articles

Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

Do you know who actually reads your newspaper ad?

PR in the AI Era: Why the human mind still matters.

Tokenization of digital assets: How blockchain can change the way brands reward customers

Communicating travel experiences to communities

The future of marketing communications in a digital landscape
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Volkswagen awards press communication mandate to Ruder Finn India

Kaizzen strengthens South Operations with appointment of Suresh Rangarajan as Senior Vice President.

Concept BIU CEO Irfan Chaudhary Appointed Vice Chair of AMEC Measurement and Evaluation Asia Pacific Chapter for 2025

February 17, 2025

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