Premium sleep solutions brand Symphonies Life collaborates with creative agency VOLUME to transform sleep into a conscious, wellness-driven lifestyle choice
New Delhi, 23rd June 2025: Symphonies Life, a leading premium mattress and sleep solutions brand, has announced a bold new brand identity that redefines its position in the market—from being a product provider to a holistic sleep and lifestyle brand. This strategic transformation, led by creative agency VOLUME, aims to shift consumer perception of sleep from a basic need to a vital component of well-being and conscious living.
Anchored in the promise of “engineering better sleep for a more conscious lifestyle”, Symphonies Life’s refreshed identity embodies calm, rhythm, and softness. VOLUME has crafted a minimal and modern visual language inspired by motion-based metaphors such as waves, breath, and stillness—designed to promote healthier sleep cycles.
The rebrand extends beyond aesthetics. From intuitive packaging and immersive D2C communication to POS displays, influencer kits, social content, and offline experience zones, Symphonies Life now offers a unified and soothing brand experience that seamlessly blends science-backed sleep benefits with a design-first approach.
“We wanted to go beyond just being another mattress in the market. With VOLUME, we built a brand that resonates with the wellness-focused consumer,” said Shivans Agarwaal, CEO, Symphonies Life. “Sleep is personal, emotional, and essential. Our new identity finally does justice to that philosophy.”
Rishabh Srivastava, Brand Director at VOLUME, added: “Symphonies Life is no longer just a product—it’s a ritual. Our goal was to balance commercial goals with emotional connection, creating a brand voice and visual rhythm that positions sleep as a lifestyle choice.”
With its storytelling-led ecosystem and renewed visual identity, Symphonies Life is set to make a significant impact in the premium sleep and wellness market.