With a first-of-its-kind Rakhi invoice generator, Flipkart shifts the focus from discounts to the emotional value of sibling bonds
National | August 4, 2025: This Rakshabandhan, Flipkart is breaking through the clutter of price wars and generic gift hampers with the launch of ‘InvoiSIS’, a witty, emotional, and culturally resonant campaign that reimagines how Rakhi gifting should feel.
Recognising that sisters often go unacknowledged for the emotional labour they put into sibling relationships, Flipkart introduced the world’s first Rakhi invoice generator, allowing sisters to create playful, itemised “bills” for all the favours they’ve done over the years—whether it’s sharing expensive skincare or bailing brothers out of awkward family situations.
Each favour is given a monetary value, calculated in collaboration with renowned finance educator and content creator CA Rachana Ranade. The invoice can then be matched with a Flipkart wishlist of equal value, transforming sibling love and dues into shoppable gifting suggestions rooted in humour and relatability.
The centrepiece of the campaign is a microsite, www.invoisis4rakhi.com, styled like a nostalgic Indian invoice pad in pastel hues. It offers a seamless, mobile-friendly experience for users to generate and share their invoices. A light-hearted digital film featuring CA Rachana, styled like a fun lecture, introduces users to the tool—complete with charts, humour, and a direct call to action for brothers to “pay up.”
Conceptualised by DDB Mudra Group, the campaign extended beyond the film with fictional invoices for iconic pop culture sibling duos like Monica & Ross and Aisha & Kabir, along with meme templates and influencer collaborations across Instagram and WhatsApp. Built for virality, the content was designed to be shared, not just scrolled.
Pratik Shetty, Vice President – Growth and Marketing, Flipkart, said:
“Rakhi is such an emotionally rich festival. With InvoiSIS, we wanted to celebrate that depth by spotlighting the everyday efforts sisters make. It’s about more than just the gift; it’s about making the bond feel seen and appreciated.”
Gagandeep Bindra and Rahul Arcot, Group Creative Directors at DDB Mudra Group, added:
“What’s the fair value of a Rakhi gift? We figured it should at least match what sisters give every day. With InvoiSIS, we teamed up with Rachana Ranade to bring that idea to life—one invoice at a time.”
With minimal media spend but maximum cultural impact, Flipkart’s InvoiSIS campaign successfully bridged the gap between sentiment and spending, helping the brand lead not just in Rakhi sales, but also in emotional relevance.
Link to the film: