Auto-tech giant uses reserved parking spots across Delhi and Bengaluru to nudge children into upgrading their dad’s ageing car
Gurugram, June 13, 2025 — In a cluttered space of emotional ads and flashy Father’s Day offers, CARS24 grabbed attention with a refreshingly witty, low-key campaign that left many smiling — and thinking. The brand’s Father’s Day activation saw parking spots across popular Delhi and Bengaluru malls and markets cordoned off with signs reading: “Reserved. For the car you should have gifted your dad.”The creative stunt turned parking lots — where many fathers still reverse their decade-old cars with creaky suspension and fading dashboards — into thought-provoking media. With no emotional billboards or hard-sell messages, the brand’s simple placement delivered a powerful reminder: maybe it’s time dad finally got the upgrade he’s never asked for.“Everyone’s busy upgrading their own lives. Meanwhile, dad is still reverse parking without sensors,” said Gajendra Jangid, Co-founder & CMO, CARS24. “We didn’t want to push a sale — just spark reflection and maybe inspire action.”The campaign stood out for doing less but saying more. In a sea of Father’s Day messaging urging people to do more, CARS24’s parking spot signs did the heavy lifting — delivering a quiet punch that resonated across social media.
