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    Mia by Tanishq Launches Unmissable Diamond Jewellery Offer with Up to 100% Off on Making Charges

    Olive by Embassy Unveils Open Hotels: World’s First Fully Remote, AI-Native Hotel Brand

    TVS Motor Launches New 3.1 kWh TVS iQube Variant with 123 km Range and Advanced Features

    WPP OpenDoor Crafts Immersive Digital Experience for Panchayat Season 4 with Instamart Collaboration

    Too Yumm! Names Ananya Panday as Brand Ambassador for K-Bomb; Launches Interactive QR-Led Campaign to Captivate Gen Z

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    Rajesh’s Plan Backfires as Vivaan Proposes to Sakhi in a Shocking Twist on Sony SAB’s Wagle Ki Duniya

    Shah Rukh Khan to Headline Grand Opening of City of Dreams Sri Lanka on August 2

    Headline:ArtKonnect Marks Historic Launch of GMR Rugby Premier League with Spectacular Opening Ceremony

    S8UL Esports Bolsters Call of Duty: Mobile Roster with Global Stars Jezz, Frann, and Marvel

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    • CES 2017
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    Edstead Elevates Elvis Anthony to Chief Creative Officer to Spearhead Creative Vision

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

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    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

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    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

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    • Game of Thrones
    • MotoGP 2017
    • eSports
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    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

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    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

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    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

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Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

Anubhav Pandey by Anubhav Pandey
May 7, 2025
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Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.
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In a world where traditional marketing gets lost in the digital chaos, a 25-year veteran in premium corporate gifting flipped the script.

Mumbai: Consortium Gifts is an Indian company founded in 1999 specializing in corporate gifting and promotional products. They focus on providing quality, innovative, and customized solutions for corporate gifting needs, aiming to build strong relationships with clients. Consortium Gifts offers a wide range of branded products, including corporate gifts for employees and clients, at value-for-money prices.

Anubhav Pandey, Chief Strategy Officer at Consortium Gifts, has over 12 years of expertise in building e-commerce solutions for branded merchandise. He specializes in creating online stores and marketing portals for clients ranging from mid-sized firms to Fortune 500 companies.

The Digital Shift No One Saw Coming

In a world where traditional marketing gets lost in the digital chaos, a 25-year veteran in premium corporate gifting flipped the script. With their game-changing campaign, #BoardroomByConsortium, they ditched the boardroom pitches and met young entrepreneurs, CXOs, and HR leaders where they live—on their smartphones. Targeting a mix of seasoned corporate buyers and startup founders in Tier 1 and Tier 2 cities, this campaign wasn’t just a marketing move; it was a movement.

Why Influencers Became the Secret Weapon

Social media isn’t just for selfies anymore—it’s where decisions are made. Recognizing shrinking attention spans, the brand leaned into influencer marketing to drive awareness, spark engagement, and score real business inquiries. The result? A strategy that didn’t just talk the talk but walked the walk.

During the #BoardroomByConsortium campaign, we witnessed a dramatic transformation in every key metric: website visits surged by 300%, while inquiries for our premium gifting solutions jumped fivefold. Engagement rates tripled compared to our previous digital ads, and the campaign’s authentic storytelling and strategic influencer partnerships delivered a combined reach of 4.2 million across Instagram, LinkedIn, and Twitter—proof that meeting corporate decision-makers and startup founders on their own turf drives real, measurable impact.

What Made This Campaign Pop?

They eschewed the cookie-cutter ad blitz in favour of a finely tuned, multi-layered approach: first, by collaborating with micro- (10K–50K followers) and mid-tier (50K–500K) influencers who command genuine respect in corporate, entrepreneurship, and design circles; next, by giving those influencers full creative freedom—no rigid scripts, just authentic moments showing how #BoardroomByConsortium naturally fits into their professional and personal lives; and finally, by deploying content across every high-impact channel—from Instagram Reels and LinkedIn posts to YouTube Shorts—ensuring the campaign resonates wherever decision-makers and innovators spend their time.

Big Names, Bigger Impact

The ripple effect was unreal. Global giants like Maruti, Microsoft, BMW, and Salesforce joined the party, while startups flocked in after discovering the brand through influencers they already trusted. This seamless blend of legacy and modern relevance proved one thing: authentic voices cut through the noise like nothing else.

Lessons for Changemakers

For brands ready to shake things up, here’s the playbook:

● Micro > Mega: Niche influencers often deliver better ROI than celeb endorsements in B2B.

● Keep It Real: Authenticity beats polished ads every time—let influencers do their thing.

● Focus on What Counts: Ditch vanity metrics; track clicks, inquiries, and conversions.

● Play the Long Game: Build lasting partnerships, not one-off posts.

The Future of Connection

As 2025 rolls on, this campaign proves that marketing isn’t about shouting louder—it’s about connecting deeper. By meeting audiences where they are (yes, even on their social feeds), this gifting pioneer shows that meaningful engagement is the key to lasting impact. Whether you’re a startup founder or a corporate leader, the message is clear: it’s time to rethink how you show up.

Tags: Anubhav PandeyConsortium Gifts

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