• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Indira IVF Launches AI-Powered IVF Success Calculator on World IVF Day

    The Souled Store Turns Movie Nights Into Blockbuster Fan Experiences with Super Screenings

    Revolut Becomes Title Partner of Future Audi F1 Team Starting 2026 Season

    Rohan A. Khaunte Unveils Har Ghar Fiber Rollout and Drone Innovation Hub to Power Digital Goa

    Laxmipati Sarees Appoints Rashmika Mandanna as Brand Ambassador, Launches Nationwide Campaign

    Nuvama Private and ADbhoot Launch ‘Be Exceptional’ Campaign to Inspire Purpose-Driven Wealth

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Katalyst Sports Makes Grand Debut with Legends League Cricket and Pro Kabaddi Partnerships

    The Souled Store Turns Movie Nights Into Blockbuster Fan Experiences with Super Screenings

    Revolut Becomes Title Partner of Future Audi F1 Team Starting 2026 Season

    Zee TV Launches Chhoriyan Chali Gaon, a Culturally Rooted Non-Fiction Reality Show for Primetime

    Star Gold to Premiere Historical Epic Chhaava This Independence Day Weekend

    UP Warriorz Rope in Comedian Zakir Khan for ‘Coach ki Khoj’ Campaign, Announce Abhishek Nayar as Head Coach for WPL Season 4

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    CNBC-TV18 and HSBC Honour India’s Trailblazing Women at Future. Female. Forward Season 3

    CNBC-TV18 Prime Circle Debuts with High-Impact Dialogues on India’s Transformative Trajectory

    Comic Con India & IICT Join Forces to Nurture Next-Gen AVGC-XR Talent

    Inside the Beta Test That Could Redefine Architectural Workflows

    Nagessh Pannaswami’s New Book From Commodity to Brand Launched by Bollywood Director Nitesh Tiwari

    Sandeep Mehrotra Departs Sony Pictures Networks India After a Notable Tenure

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Valley of Words Announces VoW Book Awards 2025 Shortlist, Spotlight on Stories from the Hills

    FICCI Hails Landmark India–UK Free Trade Agreement as a Milestone in Global Economic Integration

    Coca-Cola India Foundation Showcases Impact of Maidaan Saaf Campaign in Puri with New Video

    Ministry of Food Processing Industries Announces World Food India 2025 – India’s Largest Global Food Event

  • Lifestyle/ Travel/ Inclusivity

    Juicy Chemistry Unveils Organic Gift Boxes to Celebrate Raksha Bandhan with Thoughtful Indulgence

    Landmark Group Launches “Landmark SKYVUE – The Address in the Clouds” on Dwarka Expressway

    GKB Opticals Unveils Revamped Flagship Store in Bengaluru as a Sensory Experience Destination

    Indira IVF Launches ‘IVF Success Calculator’ on World IVF Day to Empower Aspiring Parents

    Akasa Air Partners with uppercase to Launch Eco-Friendly Custom Travel Gear for Cabin Crew

    Cloudnine Group of Hospitals Marks World IVF Day with Heartfelt #StrongerTogether Campaign

  • International Roundup

    Red Carpet, Dhol Beats & Desi Glam: Ammy Virk’s Sarbala Ji Premiere Lights Up Dubai with BNW & Ankur Aggarwal

    India-UK FTA During PM Modi’s Visit Fuels New Era for ‘Make in India’: TVS Motor

    Swiss Chocolates Crowned the World’s Favourite in New Global Survey

  • Guest Articles

    Goa’s Startup Ecosystem Soars to 651 DPIIT-Recognized Ventures, Up from Just 12 in 2017

    Keshav Maheshwari Debuts Podcast Series, Busting the Myth of Inherited Business Genius

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Indira IVF Launches AI-Powered IVF Success Calculator on World IVF Day

    The Souled Store Turns Movie Nights Into Blockbuster Fan Experiences with Super Screenings

    Revolut Becomes Title Partner of Future Audi F1 Team Starting 2026 Season

    Rohan A. Khaunte Unveils Har Ghar Fiber Rollout and Drone Innovation Hub to Power Digital Goa

    Laxmipati Sarees Appoints Rashmika Mandanna as Brand Ambassador, Launches Nationwide Campaign

    Nuvama Private and ADbhoot Launch ‘Be Exceptional’ Campaign to Inspire Purpose-Driven Wealth

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Katalyst Sports Makes Grand Debut with Legends League Cricket and Pro Kabaddi Partnerships

    The Souled Store Turns Movie Nights Into Blockbuster Fan Experiences with Super Screenings

    Revolut Becomes Title Partner of Future Audi F1 Team Starting 2026 Season

    Zee TV Launches Chhoriyan Chali Gaon, a Culturally Rooted Non-Fiction Reality Show for Primetime

    Star Gold to Premiere Historical Epic Chhaava This Independence Day Weekend

    UP Warriorz Rope in Comedian Zakir Khan for ‘Coach ki Khoj’ Campaign, Announce Abhishek Nayar as Head Coach for WPL Season 4

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    CNBC-TV18 and HSBC Honour India’s Trailblazing Women at Future. Female. Forward Season 3

    CNBC-TV18 Prime Circle Debuts with High-Impact Dialogues on India’s Transformative Trajectory

    Comic Con India & IICT Join Forces to Nurture Next-Gen AVGC-XR Talent

    Inside the Beta Test That Could Redefine Architectural Workflows

    Nagessh Pannaswami’s New Book From Commodity to Brand Launched by Bollywood Director Nitesh Tiwari

    Sandeep Mehrotra Departs Sony Pictures Networks India After a Notable Tenure

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Valley of Words Announces VoW Book Awards 2025 Shortlist, Spotlight on Stories from the Hills

    FICCI Hails Landmark India–UK Free Trade Agreement as a Milestone in Global Economic Integration

    Coca-Cola India Foundation Showcases Impact of Maidaan Saaf Campaign in Puri with New Video

    Ministry of Food Processing Industries Announces World Food India 2025 – India’s Largest Global Food Event

  • Lifestyle/ Travel/ Inclusivity

    Juicy Chemistry Unveils Organic Gift Boxes to Celebrate Raksha Bandhan with Thoughtful Indulgence

    Landmark Group Launches “Landmark SKYVUE – The Address in the Clouds” on Dwarka Expressway

    GKB Opticals Unveils Revamped Flagship Store in Bengaluru as a Sensory Experience Destination

    Indira IVF Launches ‘IVF Success Calculator’ on World IVF Day to Empower Aspiring Parents

    Akasa Air Partners with uppercase to Launch Eco-Friendly Custom Travel Gear for Cabin Crew

    Cloudnine Group of Hospitals Marks World IVF Day with Heartfelt #StrongerTogether Campaign

  • International Roundup

    Red Carpet, Dhol Beats & Desi Glam: Ammy Virk’s Sarbala Ji Premiere Lights Up Dubai with BNW & Ankur Aggarwal

    India-UK FTA During PM Modi’s Visit Fuels New Era for ‘Make in India’: TVS Motor

    Swiss Chocolates Crowned the World’s Favourite in New Global Survey

  • Guest Articles

    Goa’s Startup Ecosystem Soars to 651 DPIIT-Recognized Ventures, Up from Just 12 in 2017

    Keshav Maheshwari Debuts Podcast Series, Busting the Myth of Inherited Business Genius

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Report

Primus Report Reveals ₹88,000 Cr Public Procurement Opportunity for Indian Startups

News Desk by News Desk
July 6, 2025
in Report
0
0
SHARES
16
VIEWS
Share on FacebookShare on Twitter

https://www.primuspartners.in

Rajasthan’s reforms show how government spending can drive innovation, credibility, and rapid growth for early-stage ventures

National, July 5, 2025: As India advances toward its $5 trillion economy goal, a groundbreaking report by Primus Partners, launched in collaboration with JITO Jaipur, highlights a massive ₹88,000 crore opportunity for startups through public procurement. Released at a high-impact event at Bhamashah TechnoHub in Jaipur, the report—titled “Public Procurement: A ₹88,000 Crore Opportunity for India’s Startups”—argues that reimagining government spending could catalyze startup growth, job creation, and inclusive economic development.

India’s public procurement—amounting to nearly 25% of the country’s GDP—has historically been seen through a bureaucratic lens. Yet, the report emphasizes that even a fractional shift in procurement toward startups can unlock significant market access. For example, a mere 0.01% allocation of the procurement budget—₹888 crore—could empower hundreds of ventures, while a 1% allocation could transform India’s economic landscape.

“The core needs of startups are market access and credibility,” said Mr. M. Ramakrishnan, Managing Director, Primus Partners. “A small shift in buying power can turn unmet needs into engines of jobs, innovation, and econThe report showcases Rajasthan’s pioneering efforts through initiatives like iStart and e-Bazaar, which have eliminated legacy eligibility barriers and awarded over ₹22 crore in direct government work orders to startups. These reforms have helped startups achieve revenue growth up to 3,500%, with average growth around 50%, and workforce expansion exceeding 88%.omic resilience, especially for startups outside India’s major metros.”

The report showcases Rajasthan’s pioneering efforts through initiatives like iStart and e-Bazaar, which have eliminated legacy eligibility barriers and awarded over ₹22 crore in direct government work orders to startups. These reforms have helped startups achieve revenue growth up to 3,500%, with average growth around 50%, and workforce expansion exceeding 88%.

In a thought-provoking panel, Mr. Ravi Nandan Sinha, Director at MSME Business Forum India, urged startups to proactively engage with government procurement opportunities. He emphasized the need for startups to understand processes, dedicate resources to manage government contracts, and leverage Section 43B(h) mandating 45-day payment cycles—critical for maintaining liquidity.

Mr. Amit Purohit, Vice President at Primus Partners, highlighted how Rajasthan’s amended procurement act, including QRate evaluations for startups, is setting a precedent for inclusive procurement. “When government becomes a customer, not just a facilitator, startups thrive,” he said.

Survey findings presented in the report underscore the power of government as a first customer:

76% of startups reported improved market access and credibility

70% saw increased investor interest

Nearly 90% expanded their teams—many doubling or tripling headcount

Improved business validation made working capital easier to secure

Despite Rajasthan’s success, the report points out that national startup participation in procurement remains low due to inconsistent eligibility criteria, complex onboarding, and limited departmental awareness. To bridge this gap, the report recommends:

Institutional targets for startup procurement under MSME mandates

Ministry-led reverse pitch days to connect startups with buyers

Streamlined onboarding via GeM and e-Bazaar platforms

Strict enforcement of timely payments to ease liquidity pressures

“Public procurement holds the key to scaling startups beyond India’s metros, unlocking stability and confidence among investors,” added Purohit. “Rajasthan’s success shows what’s possible when policies align with on-the-ground realities.”

The report concludes with a compelling call to action: India needs startups focused not just on raising funds, but on solving real problems, serving real users, and building lasting value.

About Primus Partners

Primus Partners is a leading advisory firm providing strategic insights across policy, technology, and economic sectors. With 300+ consultants and a strong presence in India, the Middle East, and the US, Primus Partners has delivered impactful projects across Africa, Asia-Pacific, and the Americas.

Tags: Amit Purohite-Bazaareconomic growthgovernment contractsIndia startup policyIndian startupsInnovationJITO JaipurM RamakrishnanMSME policyPrimus Partnersprocurement reformspublic procurementRajasthan iStartstartup ecosystemStartup Funding

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?