• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    ASICS Brings Back GEL-QUANTUM™ 360 I to Mark 10th Anniversary

    Matrimony.com Partners with Truecaller to Redefine Trust and Safety in Digital Matchmaking

    Modi Illva Unveils Artic Luscious Limone Vodka in Uttar Pradesh

    Social Panga Launches AI Council to Drive Scalable, AI-Led Brand Innovation

    TTK Prestige Unveils Life-Size SVACHH Deep Lid Installation at Carter Road to Promote Clean Kitchen Promise

    This Rakhi, The Body Shop Celebrates Gifting with Purpose through Curated, Sustainable Gift Boxes

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Kiran Mani Appointed Chairman of IAMAI’s Digital Entertainment Committee

    Zee TV Brings Monsoon Relief with ₹2 Raincoat Drive for the Middle Class

    S8UL’s Nihal Sarin Storms into Esports World Cup 2025 Chess Quarterfinals

    FICCI Expresses Concern Over U.S. Tariff and Sanctions on Indian Exports

    Katalyst Sports Makes Grand Debut with Legends League Cricket and Pro Kabaddi Partnerships

    The Souled Store Turns Movie Nights Into Blockbuster Fan Experiences with Super Screenings

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Humans of Bombay Evolves Into Full-Stack Media Powerhouse to Redefine Storytelling in India

    CNBC-TV18 and HSBC Honour India’s Trailblazing Women at Future. Female. Forward Season 3

    CNBC-TV18 Prime Circle Debuts with High-Impact Dialogues on India’s Transformative Trajectory

    Comic Con India & IICT Join Forces to Nurture Next-Gen AVGC-XR Talent

    Inside the Beta Test That Could Redefine Architectural Workflows

    Nagessh Pannaswami’s New Book From Commodity to Brand Launched by Bollywood Director Nitesh Tiwari

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Valley of Words Announces VoW Book Awards 2025 Shortlist, Spotlight on Stories from the Hills

    FICCI Hails Landmark India–UK Free Trade Agreement as a Milestone in Global Economic Integration

    Coca-Cola India Foundation Showcases Impact of Maidaan Saaf Campaign in Puri with New Video

    Ministry of Food Processing Industries Announces World Food India 2025 – India’s Largest Global Food Event

  • Lifestyle/ Travel/ Inclusivity

    Juicy Chemistry Unveils Organic Gift Boxes to Celebrate Raksha Bandhan with Thoughtful Indulgence

    Landmark Group Launches “Landmark SKYVUE – The Address in the Clouds” on Dwarka Expressway

    GKB Opticals Unveils Revamped Flagship Store in Bengaluru as a Sensory Experience Destination

    Indira IVF Launches ‘IVF Success Calculator’ on World IVF Day to Empower Aspiring Parents

    Akasa Air Partners with uppercase to Launch Eco-Friendly Custom Travel Gear for Cabin Crew

    Cloudnine Group of Hospitals Marks World IVF Day with Heartfelt #StrongerTogether Campaign

  • International Roundup

    Barry Callebaut Opens Third Chocolate Manufacturing Facility in India at Neemrana

    Red Carpet, Dhol Beats & Desi Glam: Ammy Virk’s Sarbala Ji Premiere Lights Up Dubai with BNW & Ankur Aggarwal

    India-UK FTA During PM Modi’s Visit Fuels New Era for ‘Make in India’: TVS Motor

  • Guest Articles

    Goa’s Startup Ecosystem Soars to 651 DPIIT-Recognized Ventures, Up from Just 12 in 2017

    Keshav Maheshwari Debuts Podcast Series, Busting the Myth of Inherited Business Genius

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    ASICS Brings Back GEL-QUANTUM™ 360 I to Mark 10th Anniversary

    Matrimony.com Partners with Truecaller to Redefine Trust and Safety in Digital Matchmaking

    Modi Illva Unveils Artic Luscious Limone Vodka in Uttar Pradesh

    Social Panga Launches AI Council to Drive Scalable, AI-Led Brand Innovation

    TTK Prestige Unveils Life-Size SVACHH Deep Lid Installation at Carter Road to Promote Clean Kitchen Promise

    This Rakhi, The Body Shop Celebrates Gifting with Purpose through Curated, Sustainable Gift Boxes

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Kiran Mani Appointed Chairman of IAMAI’s Digital Entertainment Committee

    Zee TV Brings Monsoon Relief with ₹2 Raincoat Drive for the Middle Class

    S8UL’s Nihal Sarin Storms into Esports World Cup 2025 Chess Quarterfinals

    FICCI Expresses Concern Over U.S. Tariff and Sanctions on Indian Exports

    Katalyst Sports Makes Grand Debut with Legends League Cricket and Pro Kabaddi Partnerships

    The Souled Store Turns Movie Nights Into Blockbuster Fan Experiences with Super Screenings

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Humans of Bombay Evolves Into Full-Stack Media Powerhouse to Redefine Storytelling in India

    CNBC-TV18 and HSBC Honour India’s Trailblazing Women at Future. Female. Forward Season 3

    CNBC-TV18 Prime Circle Debuts with High-Impact Dialogues on India’s Transformative Trajectory

    Comic Con India & IICT Join Forces to Nurture Next-Gen AVGC-XR Talent

    Inside the Beta Test That Could Redefine Architectural Workflows

    Nagessh Pannaswami’s New Book From Commodity to Brand Launched by Bollywood Director Nitesh Tiwari

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    Valley of Words Announces VoW Book Awards 2025 Shortlist, Spotlight on Stories from the Hills

    FICCI Hails Landmark India–UK Free Trade Agreement as a Milestone in Global Economic Integration

    Coca-Cola India Foundation Showcases Impact of Maidaan Saaf Campaign in Puri with New Video

    Ministry of Food Processing Industries Announces World Food India 2025 – India’s Largest Global Food Event

  • Lifestyle/ Travel/ Inclusivity

    Juicy Chemistry Unveils Organic Gift Boxes to Celebrate Raksha Bandhan with Thoughtful Indulgence

    Landmark Group Launches “Landmark SKYVUE – The Address in the Clouds” on Dwarka Expressway

    GKB Opticals Unveils Revamped Flagship Store in Bengaluru as a Sensory Experience Destination

    Indira IVF Launches ‘IVF Success Calculator’ on World IVF Day to Empower Aspiring Parents

    Akasa Air Partners with uppercase to Launch Eco-Friendly Custom Travel Gear for Cabin Crew

    Cloudnine Group of Hospitals Marks World IVF Day with Heartfelt #StrongerTogether Campaign

  • International Roundup

    Barry Callebaut Opens Third Chocolate Manufacturing Facility in India at Neemrana

    Red Carpet, Dhol Beats & Desi Glam: Ammy Virk’s Sarbala Ji Premiere Lights Up Dubai with BNW & Ankur Aggarwal

    India-UK FTA During PM Modi’s Visit Fuels New Era for ‘Make in India’: TVS Motor

  • Guest Articles

    Goa’s Startup Ecosystem Soars to 651 DPIIT-Recognized Ventures, Up from Just 12 in 2017

    Keshav Maheshwari Debuts Podcast Series, Busting the Myth of Inherited Business Genius

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home MIM Specials

Swipe Right for Relevance: Building Brands Gen Z cares about.

News Desk by News Desk
May 22, 2025
in MIM Specials
0
Swipe Right for Relevance: Building Brands Gen Z cares about.
0
SHARES
6
VIEWS
Share on FacebookShare on Twitter

Every generation doubts the next. But Gen Z is different.

In today’s fast-evolving consumer landscape, Gen Z isn’t just an emerging segment—they’re the epicenter of cultural and commercial change. Born into a world of infinite scrolls and on-demand everything, this generation is rewriting the rulebook on brand engagement. At a recent panel discussion, industry leaders shared insights on who Gen Z really is and how brands can build meaningful, lasting connections with them.

Who Is Gen Z, Really?

Amarjit Singh Batra, reflecting on the demographic makeup of his platform’s audience, was quick to highlight their dominance:
“More than 50% of our audience is below 24–25 years old. Our creators are young, and so are our listeners. Gen Z is a key demographic. We also see great interest from them in our early career programs—they don’t just want to consume content; they want to work and grow with us.”

For Geetika Mehta, staying in sync with this generation requires constant evolution. “We continuously ask ourselves how to renovate the brand to resonate with Gen Z. They’re not distracted—they’re discerning. Relevance means being meaningfully present in their lives.”

Vikram Mehra added a touch of generational introspection:
“Every generation doubts the next. But Gen Z is different. While we grew up with limited screen time, for them, life is entirely online. At our company, 80% of engagement comes from Gen Z. Understanding them is not optional—it’s vital for survival.”

Gen Z: Traits, Challenges, and Opportunities

So, what defines this new-age consumer? “They’re an interactive generation,” said Batra. “They look deeply into brands and, once convinced, are incredibly loyal. They value authenticity and resist sugar-coating. They’re open to change and prioritize mental health and wellness—especially in the workplace.”

Geetika underscored their informed spending power. “They’re willing to spend, but only on brands that align with their values. That alignment is non-negotiable.”

When it comes to brand relationships, celebrity endorsements are no longer the silver bullet, noted Mehra. “Influencers are far more effective. Gen Z values relatability. They want brands to speak their language—honest, transparent, and meaningful.” And that demand for authenticity brings new pressures.

“The language has changed,” said Mehta. “It’s not about glossy perfection anymore. Gen Z prefers authenticity over aesthetics. We’ve started soft outreach programs—visiting colleges, having honest conversations. Sustainability, credibility, and authenticity are the new currency.”

Where and How to Connect

So, where do brands meet Gen Z. “Social media is the obvious answer,” said Mehra. “But it goes beyond that. Online is their world. And increasingly, that world lives on their phones.” Batra outlined a three-pronged strategy for staying connected:

  1. Creative & PR Agencies: “You need alignment. If your agency doesn’t get Gen Z, your message will miss the mark.”
  2. Direct Interaction & Research: “We’re constantly engaging, asking questions, conducting research.”
  3. Social Listening: “We pay attention to what people are saying—what they feel, what they’re sharing, how they behave.”

Letting Go to Grow

Perhaps the most compelling takeaway? To connect with Gen Z, brands must be willing to relinquish control. “We need to learn to let go,” said Mehra. “Empower younger teams. They are the audience.”

Creative decisions, he pointed out, are increasingly being made by the younger cohort, while senior leaders focus on structure and direction.

Geetika agreed: “Experimentation is non-negotiable. We must create space for new ideas and new voices. That’s the only way to grow.”

The Final Swipe

Gen Z isn’t a fleeting trend. They’re shaping the future of work, consumption, and culture. Brands that want to remain relevant must speak their language, live their values, and most importantly, listen.

In the end, relevance with Gen Z isn’t about chasing trends. It’s about building trust—and that starts with showing up, consistently and authentically.

Tags: Amarjit Singh BatraGeetika MehtaGoafest 2025Vikram Mehra

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?