This was one smart way to get the gaming community to watch hours of Lenovo ads disguised as in-game content.…
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Asian Paints Blends Poetry with Colour for NaPoWriMo
A Campaign Created by Ogilvy India. Mumbai: In a unique celebration of the National Poetry Writing Month (NaPoWriMo), Asian Paints,…
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Kirti Meera Sharad Joins BBDO India as Senior Vice President – Strategy.
At BBDO India, Kirti will lead strategic planning and drive data-led, culturally resonant brand narratives for clients. Mumbai: BBDO India…
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Bollywood Star Pankaj Tripathi joins Euro Adhesives Family to strengthen the ‘Pakka Jod’ as a National Brand Ambassador; Unveils New Campaign Championing Product Superiority
New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms. Mumbai: Euro…
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Sony Pictures Networks India expands its Hindi movie universe with the launch of Sony MAX 1
With its tagline of ‘Filmon ka aisa chaska, jo dekhe hakka bakka’, Sony MAX 1 delivers a curated film experience…
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Content India report highlights how Indian Entertainment business can capture US$6billion in unrealised value by 2030, through global partnerships, technology and fresh content strategy.
The report suggests a number of key strategic and structural changes that could add US$6billion in value to the Indian…
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Hoopr Launches ‘Hoopr Smash’ – India’s first tech platform for seamless icensing of Bollywood & trending music.
Debuts this one-of-a-kind platform by onboarding iconic music label, YRF Music and 380+ Acclaimed Artists. Mumbai:Hoopr, India’s first music licensing…
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Scroll Mantra’s FY 2024-25 performance reflects strong growth strategy, achieving 35% surge and underscoring a year of strategic wins.
Introduces Next-Gen Services – Scroll Studio and Scrollfluence – to Power Brand Growth. Mumbai: Scroll Mantra, a full-service integrated marketing…
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Prateek Bhardwaj, Minakshi Achan, Shashank Chaturvedi and Priya Shivakumar Appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show.
Jury chairs for Brand Activation& Promotion, branded Content & Entertainment, Brand Activation & Promotion, Video Craft, Still Digital. Mumbai: The…
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Balaji Digital Raises the Bar with Its Third Original Series on JioHotstar, Kull – The Legacy of the Raisingghs.
Now, Balaji Digital has taken its storytelling to new heights with its latest offering, Kull – The Legacy of the…
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