Mumbai: SEIKO, a Japanese watch brand with over 140 years of craftsmanship, proudly announces its unique partnership with Royal Challengers Bengaluru (RCB) for the upcoming T20 season 2025. With a rich sporting legacy of over 60 years, this collaboration with Royal Challengers Bengaluru further strengthens SEIKO’s presence in the sport, bringing together two icons driven by excellence, precision, and performance.
Royal Challengers Bengaluru’s unwavering determination and passionate gameplay reflect the same precision and pursuit of excellence that define SEIKO, making this partnership a perfect match. Just as every second counts in a match, SEIKO’s timepieces are engineered with precision and reliability, making them a perfect fit for the world of sports. SEIKO will showcase its heritage of craftsmanship while honoring the unwavering spirit of the game and its players.
Speaking about the partnership, Niladri Mazumder, President & COO, SEIKO India shared, “SEIKO has a longstanding legacy in sports, built on precision, innovation, and performance—qualities that mirror the ethos of Royal Challengers Bengaluru. Our partnership with them is a natural extension of our commitment to excellence, and we are proud to be associated with a team that exemplifies resilience and performance. This collaboration allows us to engage with cricket enthusiasts in a meaningful way, reinforcing SEIKO’s presence in the world of sports.”
Adding to this, Rajesh V Menon, COO, Royal Challengers Bengaluru, said,“RCB is renowned for pushing boundaries and delivering unforgettable experiences for our fans. We are thrilled to partner with SEIKO to mark the celebration of cricket, forever etched in time.”
As part of this collaboration, SEIKO will celebrate the perfect moments of T20 Season 2025 through co-branded campaigns and special fan experiences. As SEIKO and Royal Challengers Bengaluru unite for this exciting T20 season 2025, the partnership stands as a testament to the brand’s unwavering commitment to sports. With the countdown to the first match already underway, cricket and watch enthusiasts alike can expect a season defined by precision, passion, and unforgettable moments.
About Seiko
Seiko is a Japanese watchmaker with the finest timepieces since 1881, with a journey that started over 140 years ago with Kintaro Hattori. Globally renowned for its innovation in timekeeping and many landmark launches – from the production of Japan’s first wristwatch in 1913 to the creation of the world’s first quartz watch in 1969 and the world’s first GPS solar watch ASTRON in 2012, Seiko is the fastest growing brand in the premium watch segment in India. Beyond this, the watchmaker also has their luxury brand Grand Seiko, a Fashion watch brand Alba and Premium range of Seiko Clocks.
About Royal Challengers Bengaluru
Royal Challengers Sports Private Limited, a subsidiary of Diageo India, owns the Royal Challengers Bengaluru (RCB). The Royal Challengers Bengaluru (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 2022. In 2024, the team qualified by winning 6 out of 6 games from the bottom of the points table with a 1 % chance. The squad consists of a fine blend of proven stars of the international arena and emerging talent.
Royal Challengers Bengaluru emerged champions in the Women’s Premier League 2024. RCB won the rights to own and operate a team in the Women’s Premier League with a bid of 901 Crores in January 2023 and shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world.
RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic cocktail mixers which is launched as an extension to an already successful venture, RCB Bar & Café which saw an expansion by a newly opened outlet at the T2 terminal of Bengaluru’s Kempegowda International Airport recognised as the ‘World’s most beautiful airport’ by UNESCO’s Prix Versailles in 2023.
RCB has adopted the philosophy #PlayBold, which resonates on and off the field – ‘Defeats don’t defeat us, the Challenger Spirit keeps us alive’. Download the RCB Mobile Application to know more.
