Mumbai: ZEE has been at the forefront when it comes to innovation and clutter-breaking concepts in the Entertainment space, weaving tales that captivated audiences worldwide. They have not only introduced some intriguing shows over the past three decades, but they have also sparked trends, broken moulds, and dared to be different. In fact, its signature IP – Zee Cine Awards – has been enthralling audiences from 1998 and has expanded its footprint over the years. With domestic broadcast across 19 channels, Zee Cine Awards last year reached over 110 Mn audiences added with Global presence in 100+ countries across US, Canada, UK, MENA, APAC & Africa regions and a robust digital platform in form of Zee5, every edition of Zee Cine awards engages with the Cinema fans worldwide.
The celebratory event has travelled to iconic global locations—Dubai, Singapore, Macao, London, Mauritius, and Malaysia—making Zee Cine Awards a truly global event. This year, the biggest Bollywood night is all set to take centre stage in Mumbai once again, where the magic began. But this year, ZEE promises something more than just a show. A new chapter, a revolution in how we experience the Zee Cine Awards in 2025 beckons with a promise to connect with audiences in ways never imagined before.
ZEE enjoys a strong presence in over 190 countries and a reach of more than 1.3 billion people around the globe, this year Maruti Suzuki presents 23rd Zee Cine Awards 2025 is set to dazzle viewers with a groundbreaking new theme — FANtertainment. As a signature creation and one of the most successful IPs of ZEE, Zee Cine Awards is all set to take consumer and fan engagement to a new level. They’re not just putting on a show; they’re inviting fans to step into the spotlight. Imagine, the very heart of Bollywood’s most celebrated night, pulsating with your energy. Before the grand event even begins, and throughout the dazzling ceremony, fans will be woven into the very fabric of the celebration. This isn’t just about watching; it’s about being a part of the story, redefining the bond between Bollywood and its devoted audience.
To commemorate this exciting new chapter, Zee Cine Awards 2025 also introduced a new and uniquetrophy — a stunning heart-shaped award that symbolizes the deep and unbreakable bond between Cinema and its fans. The trophy’s design features two intertwined hands forming a heart—one half representing the film industry and the other half symbolizing the unwavering love of the fans for Cinema – capturing the mutual admiration that fuels the industry. It was at the press conference that Bollywood’s Rooh Baba, Kartik Aaryan, along with ZEE dignitaries and partners, revealed the brand-new trophy.
The evening was a thrilling affair, as Tamannaah Bhatia, Vaani Kapoor and Jacqueline Fernandez brightened up the stage as recreated the iconic heart symbol from the trophy, reflected on their most cherished moments from past editions of Zee Cine Awards and set the expectations for the upcoming edition of Maruti Suzuki presents 23rd Zee Cine Awards 2025 on 17th May at NSCI Dome, Mumbai.
Kartik Mahadev, Chief Marketing Officer, Content SBU, Zee said, “Zee Cine Awards has long been our prestigious IP that celebrates cinematic brilliance, but this year, we are redefining the experience with the introduction of ‘FANtertainment’. More than just a theme, FANtertainment is a groundbreaking concept that brings fans closer to the magic of Cinema like never before. For the first time, audiences will be part of the celebration in a unique way, and hence, we consciously kickstarted the journey with a fan event to make them integral to Maruti Suzuki presents Zee Cine Awards 2025 right from the outset. Additionally, the new trophy design is a testament to this evolving relationship between Bollywood and its fans. By visually representing the shared love and admiration between the industry and its supporters, the trophy makes the fans a more intrinsic part of the celebration than ever before. With FANtertainment at its core, Zee Cine Awards is not just honoring cinematic excellence—it is celebrating the very fans who make it all possible.”
Ruchir Tiwari, Chief Cluster Officer (Hindi Movie Channels, Film Licensing, and Syndication), ZEE said, “Zee Cine Awards has had remarkable success over the years, be it in terms of attracting the biggest names in Cinema, viewership or crowd engagement. To take the celebration to a whole new level, we are introducing a new concept – FANtertainment. More than just a theme, it represents a transformative thought process that places fans at the heart of the celebration. From engaging audiences at the grand announcement to unveiling a reimagined trophy design with the fan – star relationship at the heart of it, every element of this year’s awards reflects this vision.“
Zee Cine Awards 2025 marks the beginning of a new era, where fans are no longer just spectators—they are an integral part of the journey. With FANtertainment at the core of ZEE’s signature IP, this year will not just be honoring cinematic excellence—it’s celebrating the fans who make it all possible.
