Mumbai: Shalimar Paints, a pioneer in the Indian paint industry with a legacy of over 120 years, adds more vibrancy to the much-awaited summer of cricket by partnering with Mumbai Indians (MI) as their Official Paint Partner for this season. This strategic collaboration brings together the vibrancy of Shalimar Paints and the unparalleled legacy of Mumbai Indians, one of the most successful franchises in the cricket history.
Shalimar Paints aims to strengthen its brand presence and engage millions of cricket enthusiasts across the country, particularly in Tier 2 and Tier 3 markets, where penetration is higher and expected to grow. This collaboration leverages the unparalleled popularity of cricket in India to showcase Shalimar products, aligning seamlessly with our ethos of excellence and performance. The partnership will offer extensive brand visibility across Mumbai Indians’ key assets, including team merchandise, advertisements, digital campaigns, and fan engagement initiatives. This partnership underscores Shalimar Paints’ dedication to cricketers and individuals, with a focus on expanding our reach and deepening consumer connections in emerging markets where growth potential is immense.
Commencing on the association, Kuldip Raina, Director, Shalimar Paints said, “At Shalimar Paints, we are thrilled to partner with Mumbai Indians as the official paint partner, tapping into the massive cricket fan base to connect with India’s passionate audience. This collaboration targets the young, radiant generation who value creativity, modern aesthetics, and bold, dynamic energy, principles that drive our Shalimar Paints 2.0 transformation.
He further added, “We are blending exceptional quality, innovative products, and forward-thinking solutions, supported by substantial investments in R&D. With a wide range of sustainable, power-packed products, we cater to individuals whose dynamic lifestyle aligns with our offerings. Leveraging digital integration, social media, and region-specific campaigns, we are creating experiences that drive awareness, build lasting connections, and foster loyalty. This collaboration is about igniting a passion that resonates with India’s energetic spirit, positioning Shalimar Paints as a brand that evolves with today’s vibrant audience.”
A Mumbai Indians spokesperson added, “We welcome Shalimar Paints to the Mumbai Indians family. Their commitment to innovation and quality aligns well with our team’s ethos. We look forward to an exciting season together, bringing fans closer to the game and enhancing their engagement with Mumbai Indians.”
Shalimar Paints and Mumbai Indians share a deep commitment to delivering top-tier performance and inspiring millions. Just as Mumbai Indians have solidified their place as one of the most successful teams with five championship titles and a massive global following, Shalimar Paints has been at the forefront of transforming homes across India with innovative and durable paint solutions. Both brands exemplify versatility, strength, and an unwavering dedication to excellence.
Shalimar Paints offers world-class products that enhance the beauty of homes while providing long-lasting protection. Take, for instance, HERO 5in1 Interior Emulsion, which boasts Zero VOC and anti-fungal properties, improving indoor air quality and keeping spaces cooler, much like the Mumbai Indians, who consistently perform under varying conditions. Superlac Stay Clean offers a vibrant color palette and advanced stain guard technology, making maintenance effortless, just as the Mumbai Indians maintain focus and precision in every match. Shalimar ZERO DAMP shields walls from dampness, similar to the team’s strong defense strategy. For durability and aesthetics, Shalimar Paints Xtra Tough withstands even the harshest conditions, reflecting the team’s resilience. Shalimar Paints is also committed to sustainability, offering eco-friendly solutions and working to achieve BIS certification for all products.
As cricket fever intensifies, the partnership between Shalimar Paints and Mumbai Indians celebrates performance and passion, both on and off the field.