Since 2017, I transitioned into journalism, contributing to A&M platform, starting with TVNews4U where I focused on broadcast industry insights and engaged with major players. In 2019, I broadened my scope at Adgully.com, writing extensively on brands and marketing, and overseeing key industry events.

From 2019 onward, I've served as Bureau Chief at Medianews4u.com, and currently, as Associate Editor at Indiantelevision.com since 2022.
My professional journey spans approximately 25 years across pre-production, production, direction, management, broadcast, and live events. I've worked seamlessly across advertising film-making, documentaries, feature films, and television. Noteworthy collaborations include projects with Prahlad Kakkar, Sumantrao Ghosal, and Ram Madhvani in ad films, and significant roles at BR Films, Ravi Deshpande Pictures, and PLA Productions.

Early in my career, I assisted BP Singh on Sony Television's Aahat, directed interviews and documentaries at Pritish Nandy Communications, and managed ground events like Star's Govinda No. 1. At Zee TV, as DGM-Productions and Promos, I conceptualized and executed promos for weekly soaps and special events, ensuring timely delivery without compromising on quality.

One of my proudest achievements was at Sahara One, where I led the live telecast of a cricket match across SaharaONE Television and four partner channels to aid victims of the 2004 Indian Ocean tsunami. Additionally, I pioneered India’s first live and interactive game show, Dial ONE aur Jeeto, implementing a flawless transmission system.

My extensive experience in script sourcing, casting, location scouting, set design, editing, dubbing, and packaging underscores my comprehensive skill set. Through dedication and hands-on learning, I've honed my capabilities to excel in every aspect of media production and journalism.