Guest Articles

Mumbai: The advent of artificial intelligence (AI) has ushered in a transformative era for the public relations (PR) industry. As...

Tokenization is the process of converting tangible or intangible assets into digital tokens on the blockchain Mumbai: Mumbai: AdCounty Media...

 Travel is a dream to many, and so many are making their dreams come true Mumbai: TealFeel is a pioneering...

As marketing becomes increasingly data-driven, consumer privacy has taken center stage Mumbai: AHEAD, founded in 2007 and headquartered in Chicago, Illinois,...

With 15 million Kirana and 80 million trader-based stores in India, livelihoods are likely to suffer as qCommerce expands Mumbai:...

Dharma will get the scale and backing of a large conglomerate in terms of funding Adhar Poonawala acquiring Dharma Production...

 With this technology, DOOH advertisers can now come at ad purchases in fresh and flexible ways Mumbai: AdCounty Media furnishes...

The influence of celebrity endorsements remains a potent tool in retail marketing Mumbai: Dr. Hitesh Kakkar, PhD Chief Executive Officer,...

A few ways in which CTV monetization can be maximized Mumbai: As digital advertising continues to evolve, CTV remains at...

Another critical element is the emotional hook. In just a few seconds, brands must evoke emotion Mumbai: Gone are the...