Guest Articles

With 15 million Kirana and 80 million trader-based stores in India, livelihoods are likely to suffer as qCommerce expands Mumbai:...

Dharma will get the scale and backing of a large conglomerate in terms of funding Adhar Poonawala acquiring Dharma Production...

 With this technology, DOOH advertisers can now come at ad purchases in fresh and flexible ways Mumbai: AdCounty Media furnishes...

The influence of celebrity endorsements remains a potent tool in retail marketing Mumbai: Dr. Hitesh Kakkar, PhD Chief Executive Officer,...

A few ways in which CTV monetization can be maximized Mumbai: As digital advertising continues to evolve, CTV remains at...

Another critical element is the emotional hook. In just a few seconds, brands must evoke emotion Mumbai: Gone are the...

ZOMATO growth prospects intact; continues to outperform Mumbai: Swiggy has filed a draft red herring prospectus (DRHP) to raise USD...

The Competition Commission of India (CCI) clearance overhang is over, we expect the Reliance-Disney merger to close by January-February 2025...

Highlights Reliance Industries Limited, Viacom 18 Media Private Limited, and The Walt Disney Company today announced the signing of binding...

Prime Video Unveils 'Citadel: Honey Bunny' Premiere Date with Electrifying Mumbai Event Mumbai: Prime Video, India’s most-loved entertainment destination, today...