With Kurkure Momos, Chinese Wok once again demonstrates its leadership in culinary innovation, setting new benchmarks in India’s dynamic QSR space.
Mumbai: Chinese Wok, India’s largest Chinese QSR brand, has announced the launch of its newest menu innovation, Kurkure Momos, a bold, crunchy, and irresistibly desi take on one of India’s most loved snacks. With this launch, the brand continues to excite its core Gen Z and millennial audience by reimagining traditional street food with a signature Chinese Wok twist.
The Kurkure Momos are deep-fried to golden perfection, coated in a crispy shell, and served with Chinese Wok’s signature spicy sauces, delivering a powerful burst of flavour and texture in every bite. This launch builds on the brand’s innovation-first strategy, marrying the crunch of Indian street snacks with the bold, spicy appeal of Desi Chinese cuisine.
“We are thrilled to introduce Kurkure Momos as the newest star on our menu. At the intersection of comfort and crunch, Kurkure Momos are a delicious desi twist to the country’s rising love for bold, flavourful snacking,” said Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks.
To support the launch, Chinese Wok is activating a high-engagement social media campaign featuring leading food influencers, ASMR videos, and teaser videos leading up to the grand launch on Saturday on Instagram that spotlight the irresistible crunch of Kurkure Momos. A total of 80 influencers will be promoting the new launches including Kurkure Momos and the brand’s Superrr Bowl through a series of video drops, ensuring sustained buzz and content freshness across platforms.
The launch is further amplified during the ongoing cricket season with ad slots, limited-edition cricket-themed packaging, and match-day contests on Instagram, reinforcing the brand’s youthful, flavour-forward, and culturally plugged-in identity.
With Kurkure Momos, Chinese Wok once again demonstrates its leadership in culinary innovation, setting new benchmarks in India’s dynamic QSR space.
Link to video: https://www.youtube.com/watch?v=osSPoUcSK-c