• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Vestige Launches DewGarden Fly Sanitary Napkin, Empowering Women to ‘Fly with Confidence’

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    St. Jude India ChildCare Centres Launches “Renu Vs The City” Campaign Highlighting Families’ Struggle During Childhood Cancer Treatment

    Parag Milk Foods Elevates Nitin Kanodia to Lead Avvatar Sports Nutrition Brand

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    CloudTV Launches Connected TV Advertising Platform, Ties Up with Magnite to Reach Over 12 Million Viewers

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Shah Rukh Khan to Headline Grand Opening of City of Dreams Sri Lanka on August 2

    Headline:ArtKonnect Marks Historic Launch of GMR Rugby Premier League with Spectacular Opening Ceremony

    S8UL Esports Bolsters Call of Duty: Mobile Roster with Global Stars Jezz, Frann, and Marvel

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Edstead Elevates Elvis Anthony to Chief Creative Officer to Spearhead Creative Vision

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

  • International Roundup

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Vestige Launches DewGarden Fly Sanitary Napkin, Empowering Women to ‘Fly with Confidence’

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    St. Jude India ChildCare Centres Launches “Renu Vs The City” Campaign Highlighting Families’ Struggle During Childhood Cancer Treatment

    Parag Milk Foods Elevates Nitin Kanodia to Lead Avvatar Sports Nutrition Brand

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    CloudTV Launches Connected TV Advertising Platform, Ties Up with Magnite to Reach Over 12 Million Viewers

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Shah Rukh Khan to Headline Grand Opening of City of Dreams Sri Lanka on August 2

    Headline:ArtKonnect Marks Historic Launch of GMR Rugby Premier League with Spectacular Opening Ceremony

    S8UL Esports Bolsters Call of Duty: Mobile Roster with Global Stars Jezz, Frann, and Marvel

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Edstead Elevates Elvis Anthony to Chief Creative Officer to Spearhead Creative Vision

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

  • International Roundup

    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising

Experience Innovation: Godrej Launches Cinthol Foam Bodywash

News Desk by News Desk
August 30, 2024
in Advertising, Marketing
0
Experience Innovation: Godrej Launches Cinthol Foam Bodywash
0
SHARES
21
VIEWS
Share on FacebookShare on Twitter

Godrej Consumer Products Revolutionizes Bathing with Cinthol Foam Bodywash

Mumbai: Godrej Consumer Products Ltd, a leading emerging markets company, has yet again innovated to revolutionize the bodywash category in India pegged at approx. INR 900 crore. The company has introduced foam based bodywash format under its Cinthol brand. Named as Cinthol Foam Bodywash, this product comes with an instant automatic foamer eliminating the need for a loofah. Unlike other body wash products which are harder to wash off and require more water, Cinthol Foam Bodywash is easy to wash off.

According to Mintel research, 90% of consumers in India predominantly use soaps for their bathing routine, while only 9% of Indians report using body wash, shower gel, or shower cream. There are many deterrents hampering the bodywash category adoption including price point, added expenditure for using bodywash such as spending on loofahs and time required for bathing. Loofahs are also the perfect hiding place for germs.

GCPL’s latest innovation, Cinthol Foam Bodywash is developed out of this need and addresses all concerns of consumers – to make luxurious bathing an everyday affair. The innovative formula of Cinthol Foam Bodywash dispenses as instant foam, creating a lush lather that cleanses effectively, leaving the skin feeling squeaky clean.

Speaking about the launch, Neeraj Senguttuvan, Head – Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said, “The Indian bodywash market is growing as consumers seek to enhance their daily routines with a more sensory and luxurious shower experience. Our latest innovation, Cinthol Foam Bodywash, was developed to meet this demand, making luxurious bathing an everyday indulgence. This innovative formula dispenses instant foam, creating a rich lather that effectively cleanses and leaves the skin feeling exceptionally clean and pampered.

Cinthol Foam Body wash is available in two invigorating fragrances, Original and Lime, offering a luxurious and sensory-rich shower experience. Its innovative formula dispenses as instant foam, producing a rich lather that eliminates the need for a loofah, ensuring an effortless cleanse. Designed to leave your skin feeling soft, smooth, and impeccably clean, this body wash provides intense cooling lime freshness that revitalizes the senses. The long-lasting deo fragrance keeps you fresh and confident throughout the day, which is suitable for all skin types and age groups, and ideal for both men and women. 

To support the launch of the new product, GCPL has launched a TVC campaign, which captures the essence of adventure and fun with a refreshing twist. The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd. It starts with a girl enjoying a refreshing bath under a waterfall using Cinthol Foam Body Wash. Suddenly, playful monkeys appear and steal the bottle. As they have fun with the foam, the girl approaches them and decides to share the foam with them, bringing smiles all around. The ad concludes with the girl and the monkeys enjoying the foam together, highlighting the joy and playful spirit of Cinthol Instant Foam Body Wash.

Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL), commented, “The TVC showcases a fun video of a girl and monkeys enjoying the foam body wash together, highlighting how easily it rinses off. It emphasizes the ‘soap in a bottle’ format, which makes it convenient to use anywhere without the need for a loofah. This campaign reflects our commitment to engaging storytelling that connects with our audience in a fun and relatable way.” 

From a consumer perspective, there is a strong preference for upgrading to a body wash from traditional soap; however, steep prices often pose a significant barrier. Priced at an MRP of just INR 120 rupees for a 200ml bottle, the Cinthol Foam Body wash offers an affordable luxury in both its invigorating Original and Lime fragrances. More than just a product, the Cinthol Foam Body wash provides an experience designed to invigorate your senses, leaving you feeling refreshed and confident. 

TVC link

Tags: Gaurav KumarGodrej Consumer Products LtdMintel ResearchNeeraj Senguttuvan

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?