IGP is spreading love and joy across the country, reinforcing the emotional value that thoughtful gifting brings to every celebration.
Mumbai: IGP, a global D2C multi-category gifting platform, kicked off its Mother’s Day celebrations with the IGP Flower Fiesta — a vibrant on-ground activation that brought fresh blooms and festive cheer directly to the streets. From eye-catching on-ground experiences to engaging digital campaigns, IGP is spreading love and joy across the country, reinforcing the emotional value that thoughtful gifting brings to every celebration.
A beautifully crafted floral arrangement, mounted on the back of a flower-adorned bike and led by a rider in IGP-branded attire, rode through the city, turning heads and spreading smiles. This joyful initiative is part of IGP’s larger “Made for Moms” campaign, aimed at celebrating mothers through creativity, flowers, and meaningful collaborations. To make the celebration even more special, IGP also collaborated with SUTA, Titan SKINN, and Teejh.
In a heartfelt collaboration with beloved saree brand SUTA, IGP hosted an open-to-all Flower Workshop that blended tradition, creativity, and storytelling. The workshop invited participants to honor their mothers through the beauty of bouquet-making, guided by some of the most talented florists.
Several top influencers joined the workshop alongside their mothers, engaging in hands-on floral artistry and soulful conversations inspired by the elegance of the nine yards. It was a warm, emotional tribute celebrating motherhood with flowers, fabric, and a whole lot of love.
“For us at Suta, every saree is a memory stitched with love. Collaborating with IGP for Mother’s Day felt like coming home, experiencing warmth, sharing laughter, and feeling the smell of maa’s saree after a long day. This wasn’t just a collaboration, it was a love letter to mothers everywhere,” said Sujata Biswas, Co-founder, Suta.
As part of its larger “Made for Moms” campaign, IGP has also rolled out high-impact digital collaborations with leading lifestyle brands Titan SKINN and Teejh, driving engagement and community participation through specially curated Mother’s Day hampers.
“Mothers are at the heart of every home and every celebration. This Mother’s Day, we wanted to create more than just gifts- we wanted to spark moments of joy, appreciation, and connection. Every initiative we’ve planned is ‘Made for Moms’, said Tarun Joshi, IGP Founder.
“Whether it’s through the vibrant Flower Fiesta, our collaborations with brands like SUTA, Titan SKINN, and Teejh that share our passion for meaningful experiences, our goal is to honor the incredible role mothers play in our lives—with thoughtfulness, beauty, and joy,” he added.
This Mother’s Day, IGP is celebrating the heart of every home with a radiant, countrywide celebration and a meaningful collaboration, bringing together blooms, bikes, sarees, and stories to honor the Mothers who make life beautiful.