New campaign highlights MR.DIY’s unmatched variety and affordability across 330 stores nationwide, reinforcing the brand’s promise of “Always Low Prices”
National, July 4, 2025: MR.DIY, Asia’s largest home improvement and lifestyle retail chain, has announced acclaimed actor Rajkummar Rao as its new brand ambassador, launching a vibrant, all-India campaign around the confident tagline: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH!”
One of India’s fastest-growing retail brands, MR.DIY now boasts a presence in over 110 cities, with more than 330 stores nationwide and plans to expand to 5 million sq. ft. of retail space within the next five years. Each store houses over 15,000 carefully curated products across 10 key categories—from household essentials and home décor to toys, tech accessories, fashion accessories, and festive items—ensuring that every customer finds something delightful and useful.
With prices starting at just INR 19, MR.DIY’s commitment to “Always Low Prices” goes beyond a marketing strategy; it’s a core philosophy designed to make quality, variety, and style accessible to every Indian household.
The first campaign film features Rajkummar Rao as a witty, relatable reporter highlighting MR.DIY’s vast assortment and unbeatable affordability. Through a humorous and heartwarming narrative, the film captures the sense of joy, wonder, and satisfaction shoppers feel when discovering unexpected finds at MR.DIY stores—reinforcing the brand as the go-to destination for every need, big or small.
“This is a proud and defining moment for MR.DIY India,” said MR.DIY India’s Senior Spokesperson. “Rajkummar Rao embodies the genuine, versatile spirit of our brand and connects deeply with the everyday Indian. With this campaign, we’re reaffirming our commitment to offering more—more variety, more value, and more reasons to smile.”
Sharing his excitement, Rajkummar Rao stated, “I’m genuinely thrilled to be associated with MR.DIY. Every visit feels like stepping into a wonderland of smart, joyful discoveries at prices that make you smile. The campaign line, ‘Milega Kya, Mat Pooch’, beautifully captures that feeling of unexpected delight, and bringing it alive on screen was both fun and meaningful.”
Since launching in India, MR.DIY has reached over 30 million households and continues to expand rapidly, particularly across South India. The new campaign will roll out nationwide through digital platforms, radio, influencer partnerships, and on-ground activations, marking a significant step in the brand’s mission to connect with more Indian consumers.
Compaign Film Link: https://www.instagram.com/reel/DLrGKtyosho/?igsh=bDVibnN3MWgzYmc=
