Narayana Health is not just offering a helpline but delivering an integrated emergency care ecosystem that begins the moment a call is made.
Mumbai: Narayana Health, one of India’s largest and most trusted healthcare providers, has launched a high-impact national emergency awareness campaign titled ‘One Number for All Your Medical Needs’. The initiative aims to simplify access to emergency medical services and highlight the critical importance of acting swiftly when health emergencies strike.
A key highlight of the campaign is NEAR (Narayana Emergency Ambulance Response)—a dedicated helpline and ambulance service available via 1800 309 0309, which is addressing a pressing void in emergency response—lack of immediate knowledge about whom to call in a medical crisis. By promoting this easy-to-remember toll-free number 1800 309 0309, Narayana Health is ensuring that people across India have fast, direct access to its advanced emergency services, available 24×7 across its pan-India hospital network.
Taking a real-world, insight-led approach, the campaign draws attention to the high incidence of emergencies such as road accidents, heart attacks, strokes, and sudden injuries—many of which occur when people least expect them. It emphasises that knowing the right number—and acting without hesitation—can be life-saving. Through this initiative, Narayana Health is not just offering a helpline but delivering an integrated emergency care ecosystem that begins the moment a call is made.
“In emergencies, time is not just precious—it’s critical,” said Dr. Ashish Bajaj, Group Chief Marketing Officer, Narayana Health. “Our campaign is a wake-up call. Medical crises affect everyone, regardless of age. We aim to drive awareness that quick thinking and quick action, supported by expert care, can make all the difference.”
Responding to India’s Growing Emergency Care Needs
India faces a significant and escalating burden of medical emergencies. Over 150,000 road traffic fatalities occur annually, making the country’s roads among the deadliest in the world. Cardiovascular diseases account for nearly one in four deaths, while stroke cases have surged by over 50% since 1990, with more than 1.25 million new cases recorded in 2021 alone. Simultaneously, injuries from sports, fitness, and lifestyle-related activities are increasingly common among younger adults—many of whom underestimate their risk or delay seeking help. Yet, in most emergencies, the first few minutes are critical—and too often, people are unsure whom to call or where to go.
Narayana Health has built its emergency care infrastructure to directly address this gap, and the campaign aims to highlight the same by positioning one number for any kind of emergency need. Narayana Health’s emergency services are designed for speed, precision, and reliability—delivered by experienced trauma teams and supported by rapid response systems that ensure expert care from the moment a call is made. Whether it’s a heart attack, stroke, accident, paediatric emergency or any medical emergency, Narayana Health provides immediate, standardised, and life-saving care—no matter where the patient is or when the crisis occurs.
“At the heart of Narayana Health’s emergency awareness campaign lies a compelling human insight: in a crisis, people often freeze—not out of fear, but from not knowing what to do next. This campaign tackles that hesitation with powerful storytelling that resonates across ages, cities, and cultures—reminding audiences that one quick, informed decision can save a life.”, said, Mr. Abhishek Misra, Country Head – Brand & Marketing, Narayana Health.
“Our goal is not just awareness, but behavioural shift—embedding the 1800 309 0309 number into everyday memory and empowering every citizen, from metros to smaller towns, to act swiftly and confidently. This is not just about promoting a service; it’s about building a life-saving habit across India.”, Mr Misra added.
To maximise visibility and impact, the campaign is being rolled out across a robust mix of media channels— Out of Home, Digital, radio, Social and ground-level activations —ensuring that the message reaches audiences where they are, from metros to smaller towns. Bold visuals at key intersections, educational content on social media, emotional narratives on radio, and interactive activations in corporate tech parks, and residential spaces are all crafted to reinforce a single, urgent call to action: remember the number, act fast.
A Mission Beyond Medicine
With this initiative, Narayana Health is reinforcing its role not just as a care provider, but as a national leader in emergency preparedness. The campaign encourages every Indian to save the number 1800 309 0309—because in a medical emergency, the right call at the right time could mean everything.
About Narayana Health
Founded by Dr. Devi Shetty and headquartered in Bengaluru, Narayana Health is one of India’s foremost healthcare groups, offering primary, secondary, and super-speciality care through a network of hospitals and clinics across India and the Caribbean. With a team of over 18,800 professionals, including more than 3,800 doctors and specialists, Narayana Health is known for its patient-first ethos, technological leadership, and excellence in clinical outcomes. Its subsidiaries include Narayana One Health and Narayana Health Insurance.
