The brand has consistently sought to simplify financial literacy and drive mass awareness.
Mumbai: In a quirky yet impactful move, Paisabazaar, India’s leading consumer credit and free credit score platform, has launched a print campaign in the matrimonial section of a national daily—urging brides to check their prospective groom’s credit score and grooms to check their bride’s.
This cheeky campaign delivers a powerful message “financial compatibility is just as crucial as emotional compatibility” when building a future together and open and transparent conversations are key to a secure financial future.
The ad, which has been receiving rave reviews, is in line with Paisabazaar’s new brand purpose ‘Har Sapna Hoga Sach’. In a world where financial goals and aspirations are often shared, understanding your partner’s credit habits is a step towards planning a more secure future.
Over the years, Paisabazaar has taken unconventional routes to build credit awareness across the country—often using humour and relatable everyday situations to spark conversations about credit health and personal finance. From viral video content to satirical takes on credit score myths, the brand has consistently sought to simplify financial literacy and drive mass awareness.
Sachin Vashishtha, CMO, Paisabazaar, said: “At Paisabazaar, we’ve always believed that financial awareness doesn’t have to be boring. Our brand efforts are designed to make conversations around credit and money more mainstream. This ad is a light-hearted reminder that knowing your partner’s credit score is not just smart—it’s essential in today’s world.”
By appearing in a space traditionally associated with finding life partners, Paisabazaar makes a strong case for open conversations around money, credit behaviour, and financial stability—key ingredients for a healthy long-term relationship.