Mumbai: Posterscope, the out-of-home (OOH) specialist agency from dentsu India, has been crowned ‘Agency of the Year’ at the first-ever OOH Phoenix Awards 2025. Having dominated the award ceremony with 21 metals – 10 Gold, 9 Silver, and 2 Bronze, this landmark victory cements Posterscope’s leadership in OOH innovation and impact.
Hosted by The Founder Media | B2B Market Media, the OOH Phoenix Awards celebrates excellence in out-of-home advertising, recognizing originality, ingenuity, and effectiveness across categories like Creative Breakthrough in OOH, Innovative Use of New Media, DOOH Creativity, and Regional Excellence.
Imtiyaz Vilatra, CEO, Posterscope India said, “This is more than an award – it’s a defining moment for us. Being named ‘Agency of the Year’ is a testament to our relentless pursuit of innovation, strategy, and impact in OOH. This win belongs to our brilliant team, our visionary clients, and an industry that never stops evolving. OOH is no longer only about presence; it’s about intelligence, engagement, and real-world results. We’re here to push boundaries, challenge norms, and set new benchmarks in outdoor advertising.”
Aligned with the network’s vision, Posterscope is driving the future of OOH, leveraging data and technology to create high-impact solutions across Retail, E-Commerce, FMCG, and the BFSI sector. As the industry transforms, Posterscope continues to redefine how brands connect with audiences through innovation and intelligence.
This ‘Agency of the Year’ win reinforces Posterscope’s position as the frontrunner in shaping India’s OOH landscape, ushering in a new era of smart, creative, and results-driven outdoor advertising.
