The QSR brand refreshes its identity with modern packaging, updated recipes, and a bold vision to make samosas healthier, tastier, and crispier.
Delhi, 1st July, 2025: Samosa Singh, one of India’s fastest-growing quick-service restaurant (QSR) chains and a beloved destination for authentic Indian snacks, today announced the launch of its refreshed brand identity — unveiling a new logo, revamped menu, and vibrant packaging. This strategic brand overhaul underscores Samosa Singh’s unwavering commitment to innovation, quality, and meeting the evolving preferences of modern consumers.
The new logo embodies a contemporary aesthetic while proudly retaining the brand’s playful moustache — a tribute to its Indian heritage. Enhanced with cleaner lines and bold typography, the redesigned logo not only improves readability across digital and physical platforms but also positions the brand as globally relevant and visually consistent. This move comes at a time when India’s QSR segment is witnessing unprecedented growth, driven by a young, digitally savvy audience that seeks both tradition and innovation in their food experiences.
“Our refreshed look isn’t just cosmetic; it’s a reflection of our journey, our learnings, and our promise to continue evolving with our customers,” said Nidhi Singh, Co-founder of Samosa Singh. “We are thrilled to unveil a new identity that aligns with our core values of health, taste, and quality, without compromising the soul of our beloved samosas.”
Central to this rebranding is the launch of an updated menu that reimagines India’s most iconic snack for the next generation. By incorporating better-for-you ingredients and mindful cooking methods, Samosa Singh is redefining indulgence with offerings that are healthier yet stay true to the authentic flavors cherished across generations. The menu seamlessly blends nostalgic favorites with innovative new options designed to excite Gen Z’s adventurous palates while still appealing to the millennial love for familiar tastes.
Recognizing the importance of first impressions in today’s Instagram-led world, Samosa Singh has also introduced quirky, vibrant packaging crafted from premium, eco-friendly materials. This packaging is not only designed to be visually appealing and shareable but also reinforces the brand’s commitment to sustainability — a value increasingly important to both consumers and the food industry at large.
“At Samosa Singh, we’ve always believed in reimagining Indian street food through a fresh, thoughtful lens,” added Shikhar Veer Singh, Co-founder. “This transformation is a bold step forward, driven by our dedication to building a brand that is modern, relatable, and future-ready. We are confident our new identity will resonate deeply with our loyal customers and attract a new generation of snack enthusiasts.”
Founded with a vision to take India’s favorite street food global, Samosa Singh has built a reputation for serving consistent, hygienic, and delicious snacks across its rapidly expanding network of outlets. The brand’s tech-enabled, scalable formats have helped it stay ahead in the competitive QSR landscape, offering a seamless blend of tradition and contemporary convenience.
With this comprehensive rebranding initiative, Samosa Singh reinforces its aspiration to become the world’s most loved Indian street food brand — transforming the humble samosa from a local favorite into a global icon, one delicious, healthier bite at a time.