The agency will lead digital storytelling and campaign development to position Neo as a transformative force in India’s home makeover space.
Mumbai/Bengaluru, 10th July 2025: Integrated creative and digital agency Social Panga has bagged the social media mandate for Neo by Nippon Paint, the specialized painting services arm of Nippon Paint India. The win includes a focus on digital-first storytelling, integrated campaigns, and strengthening Neo’s brand presence in the premium home makeover category.
The account will be managed from Social Panga’s Bengaluru office. Since onboarding, the agency has rolled out Neo’s topical campaign for World Painter Appreciation Day, which repositions painters as “Home Stylists.” The campaign introduced India’s first painter anthem, a professional identity kit, and a redesigned onboarding process—initiatives aimed at elevating the painting profession and making it aspirational.
Currently operational in Bengaluru and Tamil Nadu, Neo offers design-forward, professional, and dust-free painting services, including colour consultation, waterproofing, and bespoke designer finishes. The brand aims to redefine home painting as a stylish, end-to-end service experience tailored for modern Indian households.
Under the new mandate, Social Panga will drive content creation and brand engagement across digital platforms. A key part of the strategy includes crafting a painter-centric ecosystem that enhances the identity and role of painters, turning them into celebrated brand ambassadors.
“Neo by Nippon Paint isn’t just redefining home painting—it’s reimagining what a home makeover means to today’s generation,” said Himanshu Arora, Co-founder of Social Panga. “We’re excited to collaborate with a brand that views painters as creators and homes as storytelling canvases.”
Bharat Raja, Senior Director – Service Marketing at Neo by Nippon Paint, added, “Bringing Social Panga on board has been one of our best strategic decisions. Their understanding of our vision and ability to deliver engaging content quickly has already made a significant impact.”
This partnership marks a bold step in blending utility with imagination—celebrating not just the transformed homes, but the skilled hands that make it possible.