It’s always Ma. The one constant. The eternal protector.
Mumbai: Who comes to mind when you’re feeling unwell? Who gently urges you to eat a little more before you head out to work? Who stays up, worried, until you return home late?
It’s always Ma. The one constant. The eternal protector.
This Mother’s Day, Sun Bangla presents a heartwarming campaign titled “Ma—The Eternal Shelter”, a tribute to the spirit of motherhood in all its forms—quiet, instinctive, and fiercely protective.
The campaign film follows 7-year-old Avery as she arrives at her ancestral home and forms a bond with Chhutki, the daughter of a staff member. As they play, share stories, and navigate a sudden rainstorm, small yet powerful acts of care unfold—a girl shielding her goat, a child protecting her dolls, and a divine mother whose children remain safe even as her own form dissolves in the rain.
The message is simple yet profound: Motherhood isn’t just a role—it’s an instinct. A shelter. A sacrifice.
As a channel that celebrates real, emotional, and rooted Bengali narratives, Sun Bangla salutes every mother and every mother-like soul—be it a goddess, a caregiver, or a little girl with a heart full of love.
In the lead-up to Mother’s Day, the campaign has already sparked meaningful engagement on digital platforms, where visually rich, story-led posts have reflected the many layers of a mother’s love. Each visual metaphor draws from everyday moments that echo protection, care, and emotional warmth.
The campaign film will launch on social media on May 9.
The campaign, which initially launched on digital platforms, will reach its culmination on television this May 11. Sun Bangla will take this heartfelt tribute on-air, bringing the emotional essence of the campaign to a broader audience. Celebrating the profound and nurturing role of mothers, the campaign highlights the unique comfort and protection that only a mother can provide.
As part of this campaign, leading protagonists from Sun Bangla’s popular shows will share their personal reflections and heartfelt messages. Through exclusive bytes and special on-screen Astons, these artists will echo the core spirit of the campaign — honoring mothers as the ultimate source of strength, safety, and solace.
This Mother’s Day, Sun Bangla stands with every Ma—because her love is the story that shapes us all.