Nivea Body Milk leads sponsorship for the high-impact, star-powered unscripted show premiering August 2 on COLORS
Mumbai, August 1, 2025: COLORS, the non-fiction juggernaut from the JioStar Network, is set to elevate weekend primetime with its newest original reality show, Pati Patni Aur Panga, premiering Saturday, August 2, 2025, at 9:30 PM. Building on its reputation for compelling family-centric formats, COLORS has secured a robust sponsorship lineup with 11 brands on board, signaling strong advertiser confidence ahead of the show’s launch.
Leading the charge is Nivea Body Milk as the Presenting Sponsor, joined by Sugar Free Green, Rajdhani Besan, Cadbury Dairy Milk, Pour Homme, and ENVY as Co-Powered Sponsors. Vikram Tea, Colgate, Catch, and Giva have signed on as Special Partners, while Zouk completes the slate as Associate Partner. The extensive brand support spans across both TV and digital platforms, making it one of the most commercially promising launches in the non-fiction genre this year.
“COLORS is a non-fiction powerhouse, consistently delivering engaging home-grown formats that resonate with audiences nationwide,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar. “With Pati Patni Aur Panga, we’re offering brands a unique blend of authenticity, high weekend viewership, and meaningful integrations across platforms—perfectly aligned with the festive season.”
Featuring an ensemble of real-life celebrity couples—including Hina Khan & Rocky Jaiswal, Swara Bhasker & Fahad Ahmad, Debina Bonnerjee & Gurmeet Choudhary, Rubina Dilaik & Abhinav Shukla, Avika Gor & Milind Chandwani, Sudesh Lehri & Mamta Lehri, and Geeta Phogat & Pawan Kumar—Pati Patni Aur Panga promises unscripted drama, heartfelt moments, and unpredictable couple dynamics. From emotional confessions to lighthearted challenges, the show offers a candid glimpse into modern relationships.
Airing every Saturday and Sunday at 9:30 PM, the format combines mass appeal and premium production values, providing brands an opportunity to engage deeply with audiences during prime family viewing hours.
About COLORS:
COLORS, a part of the JioStar Network, is one of India’s leading Hindi entertainment channels, known for pioneering original non-fiction formats and delivering high-impact, family-focused programming that connects with viewers across demographics.