AI-crafted sonic identity creates a unique audio experience to deepen emotional connections with 7UP® consumers.
Mumbai, 30th June 2025: 7UP®, PepsiCo’s flagship refreshment brand, has unveiled its first-ever sonic identity in India — a unique audio signature crafted with AI-powered emotion mapping to capture the brand’s essence of delight and refreshment.
Developed with BrandMusiq, the 7-note MOGO® combines the crisp crack of a can and fizzy splash with an uplifting melody, creating a distinctive sound reflecting 7UP®’s optimism and vibrancy. Launching in Bengaluru retail coolers, the MOGO® makes 7UP®’s refreshing sound an unmistakable part of the shopping experience.
Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India, said,
> “Our new sonic identity goes beyond visuals to create instantly felt, memorable experiences, bringing alive 7UP’s vibrant spirit across platforms.”
Rajeev Raja, Founder & Soundsmith at BrandMusiq, added,
> “We set out to bottle the feeling of refreshment in sound. The swiftly ascending MOGO® captures the rush and upliftment of every sip.”
This marks a milestone in sensory branding for 7UP®, ensuring every sip—and every sound—reminds consumers of the brand’s promise of ultimate refreshment.