96% plan to boost data streaming investments in 2025 as platforms drive AI scalability, faster innovations, and enhanced customer experiences
INDIA, June 13, 2025 — Confluent, Inc., the data streaming pioneer, today unveiled its 2025 Data Streaming Report, highlighting the crucial role data streaming platforms (DSPs) play in accelerating AI adoption and innovation across Indian enterprises. Surveying over 650 Indian IT leaders, the report reveals that 95% believe DSPs simplify AI adoption, helping tackle challenges in data access, quality, and governance.
With AI solutions heavily dependent on reliable, real-time data, 96% of Indian IT leaders plan to increase investments in DSPs in 2025, driven by tangible benefits such as 2-5x ROI, faster product launches, and improved customer satisfaction.
“AI is only as good as the data it’s built on. Without continuous, trustworthy, real-time data flowing through the organization, AI can’t deliver on its promise. That’s where data streaming becomes essential—not just for enabling AI, but for staying competitive,” said Rubal Sahni, Area Vice President, India and Emerging Markets, Confluent.
Key Highlights of the 2025 Data Streaming Report
91% say DSPs feed AI systems with real-time, contextual, and trustworthy data, driving breakthroughs.
94% consider data streaming a strategic priority for their business.
86% report 2-5x ROI from DSP investments (up from 80% in 2024).
81% have reduced costs and risks by adopting a shift-left approach to data processing and governance.
Indian enterprises are increasingly leveraging DSPs for real-time decision-making, AI scalability, and enhanced customer experience. The report also found that:
89% say DSPs help accelerate innovations and reduce time-to-market.
86% report improved customer satisfaction through streaming-enabled experiences.
85% have cut costs and risks by embedding governance early in their data lifecycle.
“Enterprises in India are using data streaming as a strategic muscle to act faster, build better, and stay responsive,” added Sahni.
For detailed insights, access https://www.confluent.io/resources/reports/2025-data-streaming-report/