Crafted with DRIVENT technology, the new line combines breathability, comfort, and style for players of all levels
Mumbai, July 14, 2025: India’s homegrown performance-wear brand playR has announced the launch of its new Cricket Set Collection, designed for both juniors and adults. Engineered with the brand’s proprietary DRIVENT technology, the collection delivers optimal comfort, moisture management, and style—tailored to elevate on-field performance across age groups.
Made from 100% polyester, the sets incorporate DRIVENT’s sweat-release, moisture-wicking, anti-static, and breathable fabric properties, giving players a dry, soft-touch experience that supports high performance through long innings. The junior range (sizes 6 to 14) ensures flexibility and resilience for young cricketers, while the adult sizes (S to 2XL) cater to everyone from casual weekend players to seasoned club professionals.
Available in classic white, the sets are ideal for both practice and match days, reflecting playR’s vision of blending function with timeless aesthetics.
Ravi Kukreja, Founder of playR and Director at iCOREts Private Limited, commented, “At playR, we’re committed to creating gear that adapts to every age and playing style. Our new cricket collection is more than just apparel—it’s a celebration of the dedication and spirit that cricket inspires across generations.”
With this launch, playR continues to strengthen its position as a leading Indian brand in performance-driven sportswear, delivering gear that supports athletes and enthusiasts alike.
About playR:
With a philosophy of “PLAYER FIRST” and its slogan “LET’S PLAY,” playR designs functional, meaningful sports products aimed at making daily life more active and enjoyable. The brand’s diverse range includes apparel, cricket equipment, bicycles, and accessories. Currently bootstrapped, playR is available across 150+ global retail stores and on major e-commerce and quick-commerce platforms.
To explore the new cricket sets and more,
visit: https://www.playr.in/