The initial question that arises is how distinct are you from the current trade portals? We recognize the presence of established trade portals, but do they offer anything unique? Often, the content appears repetitive, with interactions and releases seeming similar across platforms.
Our portal aims not only to cover Advertising, Media, and Broadcast industries but also to delve into brand journeys. There exists a gap in this space as we prioritize telling the stories of Indian brands that deserve highlighting.
Our long-format interviews take a holistic approach, exploring individuals, company culture, and more. Understanding company culture is crucial in today’s landscape. Our approach ensures each interaction is fuelled by meticulous research and thoughtful questions.
Addressing the need for branded content, we uphold journalistic integrity while achieving the promotional objectives of the brands we collaborate with. Understanding the brand’s values, target audience, and marketing goals guides the tone, style, and substance of our content. We brainstorm topics that resonate with both the brand’s interests and our editorial focus, ensuring relevance and value for our audience.
Maintaining editorial integrity is paramount; all branded content clearly discloses sponsorship or collaboration, fostering transparency and credibility. Collaboratively developing content that aligns with the brand’s message and seamlessly integrates into our portal’s format includes articles, videos, infographics, and interactive features. Our content blends educational value with entertainment, aiming to inform, inspire, or address relevant issues for our audience and the brand.
We define key performance indicators (KPIs) such as engagement metrics, traffic, and brand impact to assess the success of branded content. Through long-term partnerships with brands, we aim for consistent, high-quality content creation, fostering deeper mutual understanding and shared goals.
Made In Media (MIM) will also analyze news television ratings and gather industry opinions. Regular coverage will include press releases, campaigns, and feature stories, ensuring comprehensive and insightful reporting.
