Influencers Chetan Bhagat, Ranveer Allahbadia, and Rachana Ranade join the movement to spark conversations on financial health
Gurgaon, July 15, 2025: Paisabazaar, India’s largest marketplace for consumer credit and free credit scores, has launched the Credit Premier League (CPL)—a first-of-its-kind, nationwide contest designed to make credit score tracking engaging, competitive, and fun. The CPL aims to reward India’s most credit-healthy individuals while sparking a wider credit fitness movement.
A key highlight of CPL is the AI-powered Selfie Feature on the Paisabazaar App, which allows users to take a Ghibli-style animated selfie displaying their credit score in a fun and creative avatar. Built using the latest GPT-image-1 model, this interactive tool transforms routine credit checks into shareable, social-friendly digital artwork.
Once users check their credit score on the Paisabazaar App, they can instantly generate this unique selfie and share it across Instagram, Facebook, and WhatsApp, encouraging friends and family to join the contest and stay on top of their credit health.
Popular influencers including Chetan Bhagat, Ranveer Allahbadia, and Rachana Ranade have already joined the CPL, sharing their credit scores and animated selfies, generating massive buzz and social engagement that’s motivating their audiences to participate.
“At Paisabazaar, our focus has always been on building Bharat’s financial wellness by raising awareness around credit health,” said Radhika Binani, Chief Product Officer, Paisabazaar. “With CPL, we aim to create India’s first and largest credit score contest, blending technology, gamification, and social sharing to make conversations around credit engaging and relatable.”
Mukesh Sharma, Chief Technology Officer, Paisabazaar, added, “Our tech-driven initiatives are designed to make understanding credit scores more accessible. The selfie feature adds a layer of fun and virality to what is often perceived as a serious subject, helping bring credit conversations into the mainstream.”
Paisabazaar has been at the forefront of using AI and machine learning to improve financial awareness, with innovations like PB VCR (AI-powered video credit report) and PB Assist (AI-driven credit insights chatbot). The CPL marks another step in gamifying financial health, helping consumers interact with and improve their credit scores.
About Paisabazaar
Paisabazaar, part of PB Fintech (listed since 2021), is India’s largest marketplace for consumer credit and free credit scores. Serving over 50 million consumers with 20 lakh+ monthly enquiries from 1,000+ cities, Paisabazaar partners with 65+ banks, NBFCs, and fintechs to offer a wide range of credit products. The platform is ISO (27001:2013) and PCI DSS certified, ensuring top-tier security and consumer trust.
