The light-hearted campaign draws from real-life stories, highlighting how naturally radiant skin boosts confidence in everyday moments.
Mumbai, July 16, 2025: Cipla Health Ltd., a leading player in India’s wellness category, has unveiled a new campaign for its beauty and personal care brand Astaberry, titled ‘Get the Rich Look’. The campaign emphasizes the rich, naturally glowing texture of healthy skin—achieved without makeup or filters—that empowers women with quiet confidence in their everyday lives.
Watch the film here:
Rooted in nature and designed especially for the women of Bharat, the campaign celebrates radiant skin as a reflection of self-assurance. Inspired by real consumer stories, the film showcases relatable, light-hearted scenarios where a subtle beauty upgrade transforms how the world perceives women—whether meeting someone new, stepping into a professional setting, or preparing for a special occasion.
Watch the film here:
Commenting on the launch, Mr. Shivam Puri, MD & CEO of Cipla Health Ltd., said:
“At Cipla Health, we are committed to bringing solutions that are effective, accessible, and seamlessly fit into the lives of our consumers. This campaign is deeply rooted in real insights and offers a refreshing take on the quiet confidence that naturally radiant skin brings. Astaberry has always stood for nature-powered skincare that is reliable, affordable, and designed for all skin types. As the beauty and personal care market expands rapidly, especially beyond metros, this film reinforces our commitment to offering trusted solutions that meet the evolving aspirations of women across India.”
With over 16 years of legacy, Astaberry offers an extensive skincare portfolio across 10+ categories and 250+ products, including hair removal creams, face washes, serums, sun protection solutions, and facial kits. Infused with nature-based ingredients such as papaya, red grapes, strawberry, licorice, mulberry, and rose, each formulation is designed for all skin types, delivering affordable, effective, and nature-inspired skincare solutions to today’s aspirational consumers.
The new campaign reinforces Astaberry’s commitment to empowering women with simple yet effective skincare, making natural radiance accessible to every household across India.
