New TVC campaign ‘Iske Har Bite Mein Hai Wow!’ highlights the indulgent cheesy-crunch experience of Sunfeast Wowzers
National, July 16, 2025: ITC’s Sunfeast Wowzers has announced an exciting new chapter by partnering with Bollywood icon Shah Rukh Khan as its brand ambassador. Known for his unmatched charm and emotional resonance with audiences, SRK will bring a powerful layer of delight and star appeal to the brand, strengthening its connection with snack lovers across India.
Sunfeast Wowzers has carved a niche in the cracker segment with its multi-sensorial experience—rich, bold cheesy flavours paired with a distinctive 14-layer crispy texture that transforms everyday snacking into an indulgent moment. With Shah Rukh Khan on board, the brand aims to elevate its imagery, deepen consumer recall, and cement its position as the go-to snack for every occasion.
To mark the association, Sunfeast Wowzers has launched a vibrant TVC conceptualized by Ogilvy, with the tagline ‘Iske Har Bite Mein Hai Wow!’ capturing the essence of the snack’s game-changing experience. The campaign will be amplified extensively across TV and digital platforms, creating an immersive consumer experience.
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., said:
“Sunfeast Wowzers is more than just a cracker—it’s an experience blending cheesy indulgence with crunch. Who better than Shah Rukh Khan to represent this ‘Wow’ factor? His charisma perfectly aligns with the brand’s vibrant persona, making this partnership truly special.”
Sharing his excitement, Shah Rukh Khan said:
“I’ve always believed that every magical moment has a ‘Wow’ in it. Sunfeast Wowzers is all about that ‘Wow’—a fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment. I’m thrilled to be part of this journey and hope everyone enjoys this indulgent experience as much as I do.”
Sunfeast Wowzers is available in two indulgent variants—Cheese Crème Enrobed Cracker and Lemon Crème Enrobed Cracker—across general trade, modern trade, and quick-commerce platforms nationwide.
Link to the campaign TVC: