First-of-its-kind Gen-AI partnership in India brings INR 17,000 worth premium AI-powered search tool free to all Airtel users
New Delhi, July 17, 2025: Bharti Airtel, India’s leading telecom and digital services provider, has announced a landmark partnership with Perplexity, the AI-powered search and answer engine, to offer a complimentary 12-month Perplexity Pro subscription to all its 360 million customers across mobile, broadband, Wi-Fi, and DTH services.
Perplexity is an advanced AI-driven platform that delivers real-time, accurate, and deeply researched answers in a conversational format, moving beyond traditional web page listings to actionable, easy-to-understand insights.
While Perplexity offers a free basic version, Perplexity Pro enhances the experience with more daily Pro searches, access to cutting-edge AI models like GPT-4.1 and Claude, deep research capabilities, image generation, file analysis, and Perplexity Labs for creating and testing ideas. Globally priced at INR 17,000 annually, this subscription will now be free for Airtel customers for one year via the Airtel Thanks App.
Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel, said:“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers. This collaboration will put a powerful, real-time knowledge tool at millions of fingertips, at no extra cost. This first-of-its-kind Gen-AI partnership in India will help our customers navigate the digital world with confidence and ease.”
Aravind Srinivas, Cofounder & CEO of Perplexity, added:
“This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or homemaker. Perplexity Pro makes finding information smarter, faster, and easier, helping users achieve more with less effort.”
Through this collaboration, Airtel customers can unlock productivity, creativity, and informed decision-making. For example:
A student can streamline academic research with credible sources and organized summaries.
A homemaker can get precise answers for daily needs, recipes, or creative ideas.
A busy professional can generate a vacation itinerary with budget, time, and must-visit suggestions in seconds.
This marks Perplexity’s first partnership with an Indian telecom provider, reinforcing Airtel’s leadership in bringing cutting-edge digital innovations to its users.
About Bharti Airtel Limited
Headquartered in India, Bharti Airtel is a leading global communications solutions provider with over 590 million customers across India and Africa. It offers high-speed mobile, broadband, DTH, and enterprise services, along with solutions in cloud, cybersecurity, IoT, and digital payments. For more details visit:
http://www.airtel.com/
About Perplexity
Founded in 2022, Perplexity is an AI-powered answer engine designed to bridge the gap between traditional search engines and conversational AI interfaces. With real-time, citation-backed responses, it answers over 150 million questions weekly worldwide. Perplexity is available in the app store and online at: