Mumbai, July 19, 2025: Nagessh Pannaswami, founder of the independent integrated advertising agency Curry Nation, unveiled his latest book From Commodity to Brand at Title Waves Bookstore today. The launch was graced by renowned Bollywood director, screenwriter, and advertising veteran Nitesh Tiwari, who inaugurated the book and extended his support to his long-time friend.
Drawing from his extensive experience in working with brands within the commodity sector, Pannaswami offers insightful anecdotes and proven strategies to transform commodity businesses into powerful brands. The book serves as a practical guide for businesses navigating the often complex and competitive world of commodities, helping them achieve visibility and build lasting recall among consumers.
Speaking at the launch, Nagessh Pannaswami, Founder of Curry Nation, said,
“Curry Nation was born with a mission to help India’s owner-managed businesses thrive and take centre stage. This book is a reflection of that ethos—it’s a recipe for brands in cluttered categories to stand out and become unforgettable through creative, well-thought-out branding strategies. I’m excited to see how readers resonate with its insights.”
With From Commodity to Brand, Pannaswami aims to empower entrepreneurs, marketers, and brand custodians with tools to elevate their businesses beyond mere commodities, unlocking their true branding potential.
About Curry Nation
Curry Nation is an independent integrated advertising agency dedicated to helping India’s owner-managed businesses build impactful brands. With a focus on culturally rooted creativity and strategic branding, the agency has partnered with numerous businesses to create memorable campaigns that drive growth and engagement.