Zepto partners with Estée Lauder Companies to bring premium beauty to India’s quick commerce market
Bangalore, July 21, 2025: Zepto, India’s fastest-growing quick commerce platform, has partnered with The Estée Lauder Companies to launch three iconic global beauty brands—MAC, Clinique, and The Ordinary—on its app. For the first time in India, prestige beauty products are now available through quick commerce, reaching consumers in just 10 minutes.
This milestone redefines beauty retail in India, blending luxury with instant accessibility. From MAC’s cult-favourite lipsticks to Clinique’s dermatologist-developed skincare and The Ordinary’s science-backed formulations, customers can now shop premium beauty essentials on-demand without waiting days for delivery.
“This one is special for us at Zepto. M·A·C, Clinique, and The Ordinary—iconic brands from The Estée Lauder Companies—are now live on Zepto, and for the first time ever on quick commerce,” said a Zepto spokesperson. “This partnership represents a strategic leap in both beauty retail and quick commerce, bringing global aspiration closer to the Indian consumer. To celebrate this launch, we’ve released a short film showcasing the joy of instant beauty—where indulgence, aspiration, and accessibility all come together in under 10 minutes.”
With this collaboration, Zepto continues to expand its offerings beyond groceries and everyday essentials, reshaping how Indians shop for luxury and lifestyle products.
About ZeptoFounded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save time by delivering joy in every second. Leveraging cutting-edge technology and strategically optimized delivery hubs, Zepto offers 45,000+ products—including groceries, electronics, beauty, apparel, and more—delivering across 70+ cities in just 10 minutes. Zepto Café further enhances convenience with a curated menu of fresh items.
Watch the film here:
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