A cutting-edge digital innovation that transforms shopper experiences and brand engagement at Gujarat’s premier retail destination
Ahmedabad, July 22, 2025:In a landmark partnership, Nexus Ahmedabad One Mall, Gujarat’s largest retail destination, has joined hands with Khushi Advertising, one of India’s leading Out-of-Home (OOH) media specialists, to introduce VERTIQ—the tallest vertical digital screen within a mall environment in the state.
Suspended dramatically above the central atrium, VERTIQ spans all three levels of the mall—ground, first, and second floors—creating unmatched visibility and immersive engagement. This bold innovation enriches the shopping experience while offering brands a dynamic new canvas for visual storytelling.
“Partnering with Khushi Advertising for VERTIQ was a natural step forward in our journey of reimagining retail spaces,” said Nishank Joshi, Chief Marketing Officer, Nexus Malls. “VERTIQ adds a bold, dynamic layer of brand engagement that enhances the ambience, excites our shoppers, and creates value for our retail partners.”
With over 900,000 monthly visitors, the mall offers brands a strategic platform to connect with shoppers in a seamless and experiential way. VERTIQ is more than a media installation—it’s a storytelling platform integrated into the retail journey.
Chintan Doshi, AGM – Business Development, Khushi Advertising, added, “Built on the Khushi D3X pillars, VERTIQ extends our legacy of media innovation. Its vertical canvas and high-impact capabilities bring brands into the heart of consumer experiences, making every ad placement more impactful and memorable.”
Measuring 10.5 ft × 31.5 ft, with ultra-high resolution and support for 3D and anamorphic content, VERTIQ is designed to captivate. Ads run in a 2-minute loop with 10-second dynamic slots, ensuring they naturally blend into the mall’s vibrant atmosphere while grabbing attention effortlessly.
This collaboration underscores the shared commitment of Nexus Ahmedabad One and Khushi Advertising to redefine experiential retail and out-of-home advertising in Gujarat.
About Nexus Ahmedabad One
Nexus Ahmedabad One is Gujarat’s largest and most successful retail destination, offering an unparalleled shopping and entertainment experience. With premium brands, diverse dining options, and unique experiential initiatives, the mall welcomes over 900,000 visitors each month.
About Khushi Advertising
Khushi Advertising is a leading Out-of-Home (OOH) media specialist in India, known for its innovative and high-impact advertising solutions. With a strong focus on experiential and digital OOH formats, Khushi helps brands connect with consumers in memorable ways.