Campaign bridges tradition and science, empowering Indians to embrace personalized, expert-led care
NEW DELHI, July 25, 2025: Clinikally, India’s leading digital destination for skin and hair health, has launched its latest brand film, “Nuskhon Ka The End”, a heartfelt yet humorous take on saying goodbye to ineffective DIY remedies like onion juice, dahi-turmeric packs, and mashed bananas for hair fall.
The film reflects the deeply emotional relationship Indians have with home remedies, shaped by generational wisdom, family rituals, and cultural traditions. While acknowledging the love and care behind these age-old practices, Clinikally gently advocates for personalized, science-backed solutions that honor individual skin and hair needs.
Rather than dismissing tradition, the campaign positions dermatological expertise as a form of self-love—a conscious, informed decision that respects cultural legacy while embracing modern medical science.
> “In every Indian household, every piece of advice comes from a place of care, from haldi in the kitchen to oil champis passed down for generations,” said Isha Godboley, Head of Brand Marketing, Clinikally. “With ‘Nuskhon Ka The End,’ we’re giving people the confidence to say, ‘Thank you, but I’ll do what’s right for my skin,’ in a way that honors tradition while embracing expert care.”
A Campaign Rooted in Empathy and Expertise
Emotional storytelling: The film resonates with the everyday guilt and pressure of rejecting well-meaning home remedies.
Respectful disruption: It bridges cultural rituals with modern science, showing that personalized care isn’t rebellion but self-respect.
Encouraging proactive wellness: Clinikally advocates moving from reactive, DIY fixes to proactive, dermatologist-backed routines for long-term hair and skin health.
At the heart of the campaign lies Clinikally’s commitment to empathetic healthcare, combining expert knowledge with emotional understanding. The brand reinforces its mission to make science-based solutions accessible while still honoring the bonds people share with their cultural wellness practices.
About Clinikally
Clinikally is India’s premier digital platform for skin and hair health, connecting individuals to personalized, dermatologist-approved treatments and science-backed solutions. With a focus on accessible expertise, empathetic care, and long-term wellness, Clinikally empowers people to make informed decisions about their skin and hair health.
