MUMBAI, July 25, 2025: Apollo Fertility has unveiled its latest awareness initiative, ‘GuesstheIVFBaby’, aimed at normalizing conversations around fertility and assisted reproduction. Timed with World IVF Day, the campaign challenges a simple question: Can you really tell who’s an IVF baby?
The campaign seeks to dispel myths and stigma around IVF, encourage timely interventions, and empower couples with science-backed reproductive choices. It will run across 12 cities, combining on-ground drives at all 22 Apollo Fertility centers with digital and social media outreach.
> “#GuessTheIVFBaby isn’t just a campaign—it’s a step toward empathy, accurate information, and open dialogue about fertility treatments,” said Nishant Mishra, CMO, Apollo Health and Lifestyle Ltd.
Building on previous initiatives like ‘Score Over Infertility’ and ‘Think Equal’, this campaign also educates audiences on egg freezing, PCOD, and early fertility screening, while highlighting that children conceived via IVF are just as healthy and natural as any other child.
The initiative comes amid a decline in India’s fertility rate to 1.9, underscoring the need for better awareness and acceptance of assisted reproductive technologies.
Link:
https://india.unfpa.org/en/publications/state-world-population-2025-real-fertility-crisis
