Indore, Surat, Navi Mumbai & more honored with special campaign inspired by Swachh Survekshan 2024-25
MUMBAI, July 27, 2025: Hindustan Unilever Limited (HUL)’s iconic home care brand Vim has launched a special campaign celebrating India’s cleanest cities, as recognized by the Swachh Survekshan 2024-25, the country’s largest cleanliness survey conducted by the Ministry of Housing and Urban Affairs.
The initiative pays tribute to cities like Indore, Surat, and Navi Mumbai, which topped the rankings in the Super Swachh League, while also acknowledging emerging clean cities such as Ahmedabad, Bhopal, and Lucknow. As a gesture of appreciation, Vim is offering exclusive discounts on its Vim Ultrapro Floor Cleaner range to residents of these cleanliness champion cities—honoring their commitment to a cleaner, healthier India.
Srinandan Sundaram, General Manager, Home Care, HUL, said:
“Cleanliness has always been an integral part of Indian culture, and Vim proudly stands by this enduring value. Our Vim Ultrapro Floor Cleaner, powered by patented biodegradable polymer technology and probiotic actives, represents a new standard in home cleaning. Through this campaign, we are saluting citizens of the winning cities for leading by example and embracing cleanliness as a daily habit. By echoing the spirit of Swachh Survekshan, we hope to inspire a culture of cleanliness that strengthens our communities.”
Now in its 10th year, Swachh Survekshan has become a definitive benchmark for urban hygiene and sanitation. This year, 43 national awards were conferred, with special recognition given to Prayagraj for its sanitation efforts during the Mahakumbh.
Advanced Cleaning for Modern Indian Homes
The Vim Ultrapro Floor Cleaner range is specially formulated for Indian households, offering:
100% tough stain removal for spotless floors
Exotic, long-lasting fragrances that stay fresh for up to 4 hours
Patented biodegradable polymer technology for deep cleaning
Probiotic actives for enhanced hygiene and sustainability
With this campaign, Vim underscores its commitment to innovation in home care while reinforcing the idea that clean homes contribute to cleaner cities.
The campaign will reach millions of citizens through a high-impact mix of outdoor hoardings, local radio, and hyperlocal digital content featuring city-based influencers. By celebrating civic pride, Vim aims to drive sustained behavior change around both home and community cleanliness.
About HUL’s Vim
Vim is one of India’s most trusted home care brands, known for delivering high-performance cleaning solutions. From dishwash to floor care, Vim continues to innovate with products that make everyday cleaning easier, more effective, and more sustainable.