
The new initiative redefines legacy for India’s UHNWIs, blending financial success with meaningful impact and multi-generational purpose.

Mumbai, 30 July 2025: Nuvama Private, the wealth management arm of Nuvama Group (NSE, BSE: NUVAMA), has unveiled its latest brand campaign titled Be Exceptional, in collaboration with brand strategist and creative agency ADbhoot. The campaign aims to inspire India’s Ultra-High Net Worth Individuals (UHNWIs) to look beyond traditional measures of success and instead shape legacies that are rooted in both prosperity and purpose.

The Be Exceptional campaign articulates a powerful belief: that true wealth is realized not just in accumulation, but in the legacy it creates. Through a visually arresting digital film and a multi-platform creative rollout, the campaign invites wealth creators to reflect on how their financial power can leave a lasting impact for generations.

“At Nuvama Private, we view wealth as more than just numbers on a ledger,” said Nikita Chokshi, Head – Marcom and Client Engagement, Nuvama Private. “With the right strategy and intention, wealth becomes a force to do better, go beyond, and build something exceptional. This campaign is an invitation to reimagine success as something deeply personal and generational.”
Built on over 20 years of experience serving family offices, business leaders, and entrepreneurs across India, Nuvama Private understands the evolving goals of today’s elite. The campaign reinforces the firm’s commitment to providing bespoke financial guidance that aligns with long-term vision and meaningful outcomes.
Vaibhav Pandit, Founder and Creative Director, ADbhoot, added, “Be Exceptional is more than just a campaign line — it’s a philosophy. We wanted to push the boundaries of how success is portrayed. It’s bold, elegant, and aspirational, yet grounded in values. This message is for those who believe that legacy is not just inherited — it’s created with intent.”
The new campaign builds on the success of Nuvama Private and ADbhoot’s prior collaboration, Wealth Wisdom, which won the ‘Outstanding Digital Marketing Campaign by a Private Bank’ at the 2024 Global Private Banking Innovation Awards in London.
About Nuvama Private:
Nuvama Private, a part of the Nuvama Group, is a trusted partner to India’s most influential wealth creators. With bespoke wealth management strategies tailored to evolving aspirations, Nuvama Private empowers clients to preserve, grow, and purposefully deploy their wealth across generations.
Watch the Campaign: Part 1:
Part 2: