New sports vertical from Katalyst Entertainment to drive brand value and innovation across India’s booming sports economy
New Delhi, July 30, 2025: Katalyst Entertainment Pvt Ltd has officially forayed into the Indian sports business with the launch of Katalyst Sports, a dedicated vertical focused on transforming the landscape of sports marketing, monetization, and fan engagement in India. The new entity aims to build scalable sports ecosystems and connect brands meaningfully with fans and athletes.
As its first major move, Katalyst Sports has signed a strategic alliance with Legends League Cricket, taking charge of sponsorship and revenue generation for the league’s upcoming season. Widely recognized as one of the fastest-growing cricket properties in India, Legends League Cricket brings together iconic players and an expanding fan base — making it a prime platform for brand partnerships.
Expanding beyond cricket, Katalyst has also secured sponsorship deals for four franchises in the Pro Kabaddi League (PKL), further solidifying its presence across key Indian sports verticals.
“This is just the beginning,” said Nitin Arora, Founder, Katalyst Entertainment Pvt Ltd.
> “Sports is the next big frontier of entertainment, and with Katalyst Sports, we are bringing our creative energy and executional expertise into the domain with purpose. We’re here to reimagine how sports is packaged, consumed, and monetized.”
Backed by Katalyst Entertainment’s deep legacy in live experiences, branded content, and IP creation, Katalyst Sports is set to offer end-to-end solutions that span sponsorship acquisition, franchise and league management, athlete representation, fan engagement strategies, and IP development.
Key Focus Areas of Katalyst Sports:
Sports IP Development and Commercialization
Sponsorship & Brand Integrations
League and Franchise Management
Talent Representation & Athlete Branding
With more partnerships across leagues and formats expected soon, Katalyst Sports is gearing up to play a pivotal role in shaping the future of sports business in India.
About Katalyst Entertainment:
Founded by Nitin Arora, Katalyst Entertainment is a leading player in live entertainment, branded experiences, and creative IPs. The company has a strong portfolio in media, experiential marketing, and content innovation, and now, with the launch of Katalyst Sports, aims to redefine the Indian sports marketing ecosystem.