With new leadership hires, scalable IP development, and a mission to deepen cultural impact, HOB sets sights on becoming India’s most influential storytelling platform
Mumbai, July 2025: After building India’s largest storytelling platform with over 6,500+ stories shared and a digital community of 7 million+, Humans of Bombay (HOB) is entering its next growth phase—transforming into a full-stack digital media company. The brand is now focused on creating scalable intellectual properties (IPs), pioneering immersive formats, and forging bold partnerships to shape culture and drive social impact at scale.
> “Stories change people. And people change the world,” said Karishma Mehta, Founder & CEO of Humans of Bombay. “We’re building storytelling ecosystems—formats and IPs designed to inspire, influence, and push India forward. Our next chapter is about scaling the power of honest, human storytelling.”
Leadership Expansion to Power Scale and Innovation
As part of this transformation, Amit Sobti joins Humans of Bombay as President, bringing over two decades of experience in scaling media businesses, including 12 years at Fork Media. He will spearhead operations, revenue, and strategic partnerships, leading HOB into its next era of structured growth.
> “I’ve spent years building brands and businesses, but HOB is different. It’s honest. It’s human. And in a world full of noise, that really matters,” said Sobti. “I’m excited to help shape what’s next—thoughtfully and with purpose.”
Additionally, Jasleen Kaur Gupta joins as Vice President, Creatives & Delivery. With a decade of experience leading content and talent IPs at Myntra, 120 Media Collective, and Fork Media, she will oversee creative strategy, execution, and the development of new, disruptive storytelling formats.
> “I was a fan of HOB long before I became a part of it,” said Jasleen. “Now, I get to bring my passion for storytelling and creative innovation to a platform that’s already changing lives. It’s about building bigger, better, and bolder.”
The Next Chapter: From Stories to Cultural Influence
Humans of Bombay aims to double its current team size to accelerate growth, with a sharp focus on talent density, culture-building, and a shared creative vision. With the groundwork laid for deeper brand integration and original IP development, HOB is evolving from a content platform to a cultural engine.
> “At our core, we’ll always stand for real, empathy-driven stories,” added Karishma Mehta. “But the future we’re building is about going beyond content—into culture, influence, and impact at scale.”
Armed with a powerful storytelling legacy and an expanding team of media veterans, Humans of Bombay is poised to redefine what it means to tell stories that don’t just resonate—but endure.
About Humans of Bombay:
Founded in 2014, Humans of Bombay is India’s leading storytelling platform, sharing real, impactful stories that inspire empathy and social change. With over 6,500 narratives and a global community of 7M+, HOB is now expanding into a full-stack digital media company creating scalable IPs and meaningful brand partnerships.
