A premium lemon-flavoured vodka blending zesty Italian flair with smooth sophistication, launched at ₹780 for 750ml
New Delhi, July 2025: Modi Illva India, a leading name in the country’s premium spirits segment, has announced the launch of Artic Luscious Limone Vodka, a bold new addition to its popular Artic Vodka portfolio. This vibrant lemon-flavoured variant is crafted to meet the evolving tastes of new-age consumers who seek both flavour and flair in their drinking experience.
Developed in partnership with renowned Italian distiller Illva Saronno S.p.A., Artic Luscious Limone combines the crisp smoothness of Artic Vodka with a bright, zesty lemon twist — offering a refreshingly balanced spirit ideal for sipping neat or mixing into cocktails.
Positioned as Premium. Flavourful. Stylish., the Limone variant reflects the brand’s continued focus on innovation, visual appeal, and contemporary lifestyle resonance.
> “With Luscious Limone, we’re addressing the rising preference among younger consumers for vibrant flavours and easy-to-mix spirits,” said Abhishek Modi, Managing Director, Modi Illva India. “Artic Vodka has always stood for bold expression and Italian craftsmanship. This new variant adds a fresh dimension to our portfolio—one that’s as exciting as it is approachable.”
Known for its sleek design and flavour-forward identity, the new Limone edition is priced at ₹780 for a 750ml bottle and is currently available exclusively in Uttar Pradesh, a key emerging market for premium spirits.
The launch marks yet another step in Modi Illva’s commitment to offering globally inspired, high-quality beverages that align with modern drinking sensibilities.
About Modi Illva India:
Modi Illva India is a joint venture between the Modi Group and Illva Saronno S.p.A., Italy. The company is known for its premium vodka brand Artic, offering a range of flavourful expressions that reflect international standards in taste and style.
