MO, the new agency from Only Much Louder, promises disruptive ideas and cultural storytelling that shake up traditional brand thinking
Mumbai, July 31, 2025: Only Much Louder (OML), the renowned creative and entertainment company that has long been at the forefront of shaping pop culture in India, has announced the launch of its new creative agency, MO.
Positioned as an evolution of OML’s existing capabilities, MO aims to offer a comprehensive and integrated suite of advertising, marketing, and communication services. According to Manav Parekh, Senior Vice President and Executive Creative Director at OML, MO is structured to enhance brand-consumer engagement by combining storytelling with platform-specific execution strategies. “It is with great enthusiasm that I announce the official launch of our new agency unit,” said Parekh. “MO has been conceptualized as a strategic continuum of OML’s mandate — delivering high-impact creative solutions that seamlessly align with evolving cultural and engagement trends.”
But MO isn’t just another agency. With a rebellious spirit and a deep-rooted connection to subcultures, MO’s team brings a new energy to the ad world. Designed by and for creators, the agency prides itself on bold thinking and fun-first campaigns that put culture at the center of brand narratives.
From ideating in underground clubs to transforming chaos into iconic brand moments, MO’s ethos is unapologetically fresh. “We weren’t born in a boardroom,” states the agency manifesto. “We kick the door in and bring beer and pizza for all.”
The team’s rallying cry? “Bury the boring.” Whether it’s crafting culturally resonant experiences, elevating creatives with real talk and work-life balance, or turning mundane briefs into unmissable campaigns, MO aims to create work that’s as fun as it is effective.
About Only Much Louder (OML):
OML is a pioneering creative and entertainment company that has been shaping India’s pop culture landscape for over two decades. Known for launching breakthrough platforms and nurturing talent in music, comedy, and content, OML now brings its storytelling expertise to the brand space through MO.
