Axis Max Life’s new app combines seamless policy management with wellness benefits like 24×7 health support, fitness tracking, and AI-powered assistance
New mobile app delivers seamless policy management, AI-powered support, and personalized wellness features to enhance customer experience
New Delhi, 1st August 2025: Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited, has launched the Axis Max Life App, a comprehensive digital platform aimed at transforming how customers manage their life insurance and personal wellness. Available on both Android and iOS, the app offers a seamless, one-stop experience that combines policy administration with proactive health and wellness engagement.
The app introduces a suite of intuitive features to simplify policy servicing and boost customer convenience. Users can raise service requests with real-time tracking, access policy documents instantly, monitor fund performance, and purchase new policies with integrated premium calculators, document uploads, and application status tracking—all within the app interface.
A standout feature is the Wellness Benefit, which promotes holistic health by offering complimentary health assessments, annual check-ups, 24×7 medical support, and personalized wellness plans. Users can track daily steps, monitor vital health indicators, participate in fitness challenges, and enjoy discounts on consultations, medicines, and lab tests.
To further personalize the experience, the app includes advanced AI-powered tools. The Mili Chat Bot provides instant responses to policy-related inquiries, while a dedicated Wellness Bot offers tailored health guidance, symptom tracking, remedy suggestions, and timely follow-up reminders. Additional features include AI-enabled voice search and a rich library of explainer videos that simplify complex insurance concepts.
Commenting on the launch, Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life, said,
> “At Axis Max Life Insurance, our customer focus drives everything we do—from delivering consistent value to building smarter, more human experiences. The Axis Max Life App marks a bold step forward, integrating policy services with wellness benefits for a seamless, holistic experience. Backed by AI, intelligent nudges, and DIY journeys, we’re redefining life insurance as a partner in protection, care, and everyday value. As awareness and expectations grow, we are committed to leveraging Gen AI and customer data analytics to stay ahead of evolving needs.”
With its blend of technology, personalization, and care, the Axis Max Life App is a significant milestone in the company’s ongoing digital transformation journey, aimed at building deeper customer trust and engagement.
About Axis Max Life Insurance:
Axis Max Life Insurance Limited (formerly Max Life Insurance) is a leading life insurer in India committed to offering comprehensive insurance and investment solutions. The company aims to create differentiated customer experiences through technology-driven innovation, human-centric design, and a strong commitment to wellness and financial protection.
