The latest ad film by FCB Ulka celebrates small family moments, with SRK bringing charm, mischief, and sweetness to everyday lunch routines.
National, August 5, 2025: Sunfeast Dark Fantasy, the premium indulgence brand from ITC Ltd., has unveiled its latest ad film featuring Shah Rukh Khan, as part of its ongoing ‘Har Dil Ki Sweet Ending’ campaign. The new instalment—‘Har Tiffin Ki Sweet Ending’—puts the spotlight on a sweet yet overlooked moment in daily life: the end of a tiffin meal.
Conceptualized by FCB Ulka, the ad captures a warm, relatable slice-of-life narrative, starring Shah Rukh Khan in a charming fatherly role. The story follows a father-son duo teaming up to secretly sneak a Dark Fantasy Choco Fill into their tiffin—only to find out that mom had already done the same. The result is a heartwarming moment that celebrates connection, indulgence, and the delightful surprises that make daily routines memorable.
> “At Sunfeast Dark Fantasy, we’re always looking for meaningful ways to bring indulgence into everyday moments,” said Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd. “With this campaign, we wanted to highlight a simple yet relatable insight—that tiffins rarely end with dessert. The film brings this truth to life with warmth and playfulness, and we’re thrilled to have Shah Rukh Khan bring it alive with such ease.”
The ad also showcases the product’s mess-free, single-serve packaging, making Dark Fantasy Choco Fills the perfect sweet surprise—whether tucked into a child’s school tiffin or a working adult’s lunchbox. With its signature molten chocolate filling and rich, indulgent bite, it ensures that every lunch ends on a high note.
> Commenting on the campaign, Shah Rukh Khan shared,“There’s something timeless about the joy of a sweet surprise in your tiffin. This film was such a delight to shoot—it’s fun, it’s warm, and it brings alive those small but special family moments we all cherish. And of course, working with Dark Fantasy means indulging in the treat myself!”
> Suchitra Gahlot, National Creative Director, FCB Ulka, added,“Our creative approach was to turn a simple mealtime habit into an emotional, relatable story. The mischievous plan, the intuitive mom, and the father-son bond come together to celebrate modern family dynamics—everything Dark Fantasy stands for.”
With this new campaign, Sunfeast Dark Fantasy deepens its emotional resonance with Indian families, reminding consumers that even the smallest rituals—like opening a tiffin—can be elevated with a touch of indulgence.
About Sunfeast Dark Fantasy:
A premium offering from ITC Foods, Sunfeast Dark Fantasy is known for its rich, chocolate-filled cookies and desserts that elevate everyday moments with luxurious indulgence. From the iconic Choco Fills to the recently launched dessert range, Dark Fantasy continues to define the gold standard for indulgent snacking in India.
