Personalized AR Greetings Add a Sweet Digital Touch to Sibling Celebrations
New Delhi, August 6, 2025:
Hershey India has unveiled its Raksha Bandhan 2025 campaign, ‘Bonds Unwrapped with HERSHEY’S’, celebrating the emotional nuances of sibling relationships with a modern twist. Staying true to the brand’s legacy of sweetness, the campaign goes beyond traditional narratives to spotlight the evolving bonds between brothers and sisters in today’s fast-paced world.
Designed to evoke warmth, nostalgia, and connection, the campaign showcases how Raksha Bandhan has transformed from a simple ritual to a deeply personal celebration. Each moment is captured with Hershey’s signature sentimentality, reinforcing the emotional value of shared memories and heartfelt gestures.
Elevating the gifting experience, every HERSHEY’S Premium Gift Pack now includes a unique QR code on the packaging. When scanned, it enables consumers to create and send a personalized augmented reality (AR) greeting, bringing a digital dimension to their Rakhi wishes. This innovation allows consumers to craft heartfelt messages that feel both intimate and interactive—perfectly aligning with today’s digitally connected relationships.
About Hershey India:
Hershey India Private Ltd is a subsidiary of The Hershey Company, one of the largest chocolate manufacturers in North America. Known for its rich portfolio of chocolate, confectionery, and beverage brands, Hershey India continues to bring delightful and innovative offerings tailored to Indian tastes and cultural moments.
Link to the film :