New leadership team to drive advertiser strategy, client engagement, and hyperlocal revenue expansion across key South Indian markets
Hyderabad, August 6, 2025:
Way2News, India’s leading vernacular hyperlocal news platform, has announced the appointment of three senior media industry veterans to lead its business operations in Andhra Pradesh and Telangana—its largest and fastest-growing markets. The strategic hires aim to strengthen the company’s advertising revenue engine and deepen engagement with regional clients and SMB advertisers.
The new leadership includes:
Adapa Venkateswara Rao – Head of Sales, Andhra Pradesh SMB Market
Ajjarapu Bhanu Venkatesh – Head of Sales, Urban SMB Market, Hyderabad
Bhatlapenumarthy Ranganath – Head of Sales, Key and Enterprise Accounts, Andhra Pradesh
Together, the trio brings over 90 years of cumulative experience in media sales, marketing, and regional market development, with distinguished careers at marquee Telugu media organizations such as Eenadu, Sakshi Media, Andhra Jyothi, and Vartha. Their expertise will be instrumental in expanding advertiser access to Way2News’ high-impact, hyperlocal digital platform.
Raju Vanapala, Founder & CEO, Way2News, said, “These appointments reinforce our commitment to building stronger advertiser relationships and accelerating revenue in our core markets. With their deep understanding of regional media ecosystems and advertiser dynamics, these leaders will play a pivotal role in shaping the future of hyperlocal advertising in South India.”
Meet the New Leaders
Bhatlapenumarthy Ranganath joins with 37 years of media experience, including a 17-year stint at Sakshi Media, where he last served as Deputy General Manager. A veteran in handling enterprise accounts and revenue strategy, he will lead Way2News’ large-scale brand partnerships in Andhra Pradesh.
Ajjarapu Bhanu Venkatesh brings 30 years of experience from Eenadu, having led regional marketing and administrative teams across urban and district markets. His focus will be on growing SMB advertiser relationships in Hyderabad’s competitive urban landscape.
Adapa Venkateswara Rao, a media stalwart with 32 years at Eenadu, has a strong background in promotional strategy, government partnerships, and commercial advertising in Andhra Pradesh. He will lead SMB sales initiatives across the state.
Each of the new leaders emphasized the platform’s unique ability to blend digital reach with local relevance.
> “With extensive experience in enterprise sales, I’ve seen how fast digital-first strategies are becoming the norm. Way2News is ideally positioned to lead this evolution in Andhra Pradesh,” said Bhatlapenumarthy Ranganath.
> “Hyperlocal and vernacular content is now at the core of audience engagement. Way2News’ mobile-first model helps us deliver measurable value to urban advertisers,” said Ajjarapu Bhanu Venkatesh.
> “Way2News combines regional depth with digital scale. I look forward to driving the next phase of growth in the AP SMB ecosystem,” added Adapa Venkateswara Rao.
With content coverage across 1,292 mandals in Andhra Pradesh and Telangana, Way2News continues to build on its strong editorial reputation and growing reader base. These appointments underscore its ambition to lead the regional digital news economy and help advertisers unlock the full potential of hyperlocal engagement.
About Way2News:
Way2News is India’s #1 vernacular short news app delivering real-time, hyperlocal updates across 13 Indian languages. With a deep focus on credible, mobile-first journalism and tech-enabled distribution, Way2News empowers millions of users with relevant content and offers advertisers a unique platform to reach highly engaged, local audiences.
